</noscript><div id="fusion-app"><div class="section-right-rail"><header class="section-right-rail__header"><div class="adzone-ad adzone-ad--header adzone-ad--header--tema"><div class="ad-slot-header " id="ad-slot-header"></div></div><div class="masthead colombia"><div></div><div class="masthead__wrapper"><nav class="masthead__nav "><div class="masthead__nav-wrapper "><ul class="masthead__nav-list masthead__nav-list-topics"><li class="masthead__nav-list-item"><a aria-label="Últimas noticias" class="link" href="/colombia/ultimas-noticias-co/" target="_self">Últimas noticias</a></li><li class="masthead__nav-list-item"><a aria-label="Finanza y economía" class="link" href="/colombia/finanzas-y-economia/" target="_self">Finanza y economía</a></li><li class="masthead__nav-list-item"><a aria-label="Dólar y mercados" class="link" href="/colombia/mercados-dolar/" target="_self">Dólar y mercados</a></li><li class="masthead__nav-list-item"><a aria-label="Actualidad" class="link" href="/colombia/actualidad-co/" target="_self">Actualidad</a></li><li class="masthead__nav-list-item"><a aria-label="Salud y nutrición " class="link" href="/colombia/salud-nutricion/" target="_self">Salud y nutrición </a></li><li class="masthead__nav-list-item"><a aria-label="Tiempo libre" class="link" href="/colombia/tiempo-libre/" target="_self">Tiempo libre</a></li><li class="masthead__nav-list-item"><a aria-label="Curiosidades" class="link" href="/colombia/curiosidades/" target="_self">Curiosidades</a></li><li class="masthead__nav-list-item"><a aria-label="Vida espiritual" class="link" href="/colombia/vida-espiritual/" target="_self">Vida espiritual</a></li></ul><div class="masthead__nav-separation masthead__nav-separation--date"></div><span class="masthead__nav-date">25 de Marzo de 2026</span><div class="masthead__nav-separation masthead__nav-separation--edition"></div><button type="button" class="masthead__nav-sites-button" aria-label="Edición">Edición: <b>Colombia</b></button><ul class="masthead__nav-list masthead__nav-list-countries "><li class="masthead__nav-list-item-countries"><a class="link" href="/?noredirect" target="_self">Argentina</a></li><li class="masthead__nav-list-item-countries"><a class="link" href="/espana/" target="_self">España</a></li><li class="masthead__nav-list-item-countries"><a class="link" href="/mexico/" target="_self">México</a></li><li class="masthead__nav-list-item-countries"><a class="link" href="/usa/" target="_self">USA</a></li><li class="masthead__nav-list-item-countries"><a class="link" href="/colombia/" target="_self">Colombia</a></li><li class="masthead__nav-list-item-countries"><a class="link" href="/uruguay/" target="_self">Uruguay</a></li></ul></div></nav><header class="masthead__main"><input type="checkbox" id="masthead-modal-toggle" class="masthead__modal-checkbox" hidden=""/><div class="masthead__main-left"><button type="button" class="masthead__main-search" aria-label="Abrir menú lateral"><svg class="burger-icon" viewBox="0 0 512 512" version="1.1" xml:space="preserve" x="0px" y="0px" width="24" height="24" aria-hidden="true" role="img"><path d="M 512 113 L 0 113 " stroke="#37ada8" stroke-width="50" fill="none"></path><path d="M 512 293 L 0 293 " stroke="#37ada8" stroke-width="50" fill="none"></path><path d="M 512 473 L 0 473 " stroke="#37ada8" stroke-width="50" fill="none"></path></svg></button></div><div class="masthead__modal"><div class="masthead__modal-search"><button class="masthead__modal__search-btn" aria-label="Abrir menú de búsqueda"><svg class="search-icon" viewBox="0 0 512 512" version="1.1" x="0px" y="0px" width="11" height="11"><path d="M 96.5344 222.6702 C 96.5344 155.2961 151.5364 100.6809 219.3876 100.6809 C 287.2388 100.6809 342.2407 155.2961 342.2407 222.6702 C 342.2407 290.0444 287.2388 344.6597 219.3876 344.6597 C 151.5364 344.6597 96.5344 290.0444 96.5344 222.6702 L 96.5344 222.6702 Z" stroke="#ffffff" stroke-width="26" fill="none"></path><path d="M 312.4985 309.4185 L 416.5344 412.6809 " stroke="#ffffff" stroke-width="26" fill="none"></path></svg></button><input class="masthead__modal-input" type="text" placeholder="Buscar" name="search" value=""/><button type="button" class="masthead__modal__close-btn" aria-label="Cerrar modal"><svg class="close-icon" width="20" height="20" viewBox="0 0 18 18"><path stroke-width="0" fill="%2337ADA8" stroke="black" d="M14.53 4.53l-1.06-1.06L9 7.94 4.53 3.47 3.47 4.53 7.94 9l-4.47 4.47 1.06 1.06L9 10.06l4.47 4.47 1.06-1.06L10.06 9z"></path></svg></button></div><ul class="masthead__modal-list-parent"><li class="masthead__modal-list-item "><a class="link" href="/colombia/finanzas-y-economia/" target="_self">Finanzas y economía</a></li><li class="masthead__modal-list-item "><a class="link" href="/colombia/salud-nutricion/" target="_self">Salud y nutrición</a></li><li class="masthead__modal-list-item "><a class="link" href="/colombia/vida-espiritual/" target="_self">Vida espiritual</a></li><li class="masthead__modal-list-item "><a class="link" href="/colombia/actualidad-co/" target="_self">Actualidad</a></li><li class="masthead__modal-list-item "><a class="link" href="/colombia/tiempo-libre/" target="_self">Tiempo libre</a></li><li class="masthead__modal-list-item "><a class="link" href="/colombia/mercados-dolar/" target="_self">Dólar y mercados</a></li><li class="masthead__modal-list-item "><a class="link" href="/colombia/curiosidades/" target="_self">Curiosidades</a></li></ul><details class="masthead__modal-countries-ctn"><summary class="masthead__modal-countries-title">Edición: <b>Colombia</b></summary><ul class="masthead__modal-countries-list"><li class="masthead__modal-countries-item"><a class="link" href="/?noredirect" target="_self">Argentina</a></li><li class="masthead__modal-countries-item"><a class="link" href="/espana/" target="_self">España</a></li><li class="masthead__modal-countries-item"><a class="link" href="/mexico/" target="_self">México</a></li><li class="masthead__modal-countries-item"><a class="link" href="/usa/" target="_self">USA</a></li><li class="masthead__modal-countries-item"><a class="link" href="/colombia/" target="_self">Colombia</a></li><li class="masthead__modal-countries-item"><a class="link" href="/uruguay/" target="_self">Uruguay</a></li></ul></details></div><a aria-label="Ir a la página de inicio" class="masthead__main-logo" href="/" target="_self"><svg class="logo-elcronista-icon" xmlns="http://www.w3.org/2000/svg" width="300" height="42" viewBox="0 0 300 42"><title>El Cronista</title><circle fill="#3ab7b2" cx="225.47" cy="4.25" r="3.97"></circle><path fill="#3ab7b2" d="M41.13 21.5a20.14 20.14 0 0 1-20.14 20.14A20.14 20.14 0 0 1 .85 21.5 20.14 20.14 0 0 1 20.99 1.36 20.14 20.14 0 0 1 41.13 21.5m-1.44.01A18.68 18.68 0 0 0 21.01 2.83 18.68 18.68 0 0 0 2.33 21.51a18.68 18.68 0 0 0 18.68 18.68 18.68 18.68 0 0 0 18.68-18.68m74.85-.17c.05 5.92 3.53 14.75 10.45 15.28 4.85.38 8.09-3.61 8.57-8.21a1.06 1.04-86.9 0 1 1.04-.95h.38a.65.65 0 0 1 .65.65v5.64a1.05 1.02-20.9 0 1-.36.78c-11.18 9.72-28.7 1.79-28.82-13.12-.13-14.92 17.26-23.13 28.6-13.6a1.05 1.02 19.9 0 1 .37.78l.1 5.64a.65.65 0 0 1-.64.66h-.38a1.06 1.04 86 0 1-1.06-.93c-.55-4.59-3.86-8.53-8.7-8.07-6.92.65-10.25 9.53-10.2 15.45m158.62 14.29q-2.48 2.9-6.37 3.37c-5.75.69-8.83-3.18-8.81-8.74q.06-14.82.03-15.87a.67.66 89.1 0 0-.66-.65h-1.61a.65.65 0 0 1-.36-1.2q4.82-3.15 8.86-8.18a.42.42 0 0 1 .75.26v6.3a.53.53 0 0 0 .53.53h5.75a1.12 1.11-8.4 0 1 1.07.79l.38 1.25a.39.39 0 0 1-.38.5h-6.72a.64.64 0 0 0-.64.66q.03.78.01 14.8-.01 3.49.93 4.73c2.01 2.63 5.28 1.59 7.01-.8a1.51 1.48 66.8 0 0 .3-.77q.34-3.34 2.43-4.77 3.4-2.33 11.17-4.85a.84.83-6.4 0 0 .58-.72c.9-8.97-8.74-10.37-11.9-2.93a.82.82 0 0 1-1.08.44l-.12-.05a.9.89 23.8 0 1-.47-1.19q3.98-8.69 13.15-7.43c5.76.8 7.43 5.35 7.34 11.14q-.13 7.77.02 11.89a1.86 1.86 0 0 0 2.96 1.43l.9-.66a.67.67 0 0 1 .98.86c-2.49 4.57-9.16 4.38-11.39-.42a.22.22 0 0 0-.37-.05c-3.36 4.01-10.68 5.79-13.51.41a.46.46 0 0 0-.76-.08m13.67-10.66c-4.16 1.45-8.07 2.8-7.26 7.37.69 3.9 5.05 3.96 7.45 1.61a1.46 1.45-22.4 0 0 .44-1.04v-7.5a.47.47 0 0 0-.63-.44M78.56 38.28H54.03a.61.6-87 0 1-.6-.67l.05-.54a.67.66-87.1 0 1 .66-.6h1.55a1.72 1.72 0 0 0 1.72-1.7q.11-9.78 0-26.84-.01-1.65-3.08-1.62a.9.89 0 0 1-.91-.9l.01-.04a.93.93 0 0 1 .93-.92h23.75a.61.61 0 0 1 .61.61v7.71a.62.62 0 0 1-1.22.18l-.96-3.18a3.85 3.85 0 0 0-3.3-2.72l-7.56-.77a.62.62 0 0 0-.68.62v12.56a.61.6 89.1 0 0 .62.61l5.27-.2a2.19 2.18-69.5 0 0 1.53-.7q.78-.85.87-2.82a.69.68 1.3 0 1 .69-.65h.33a.42.42 0 0 1 .42.42l-.02 9.64a.61.61 0 0 1-1.07.41q-.36-.4-.66-2.32a2.13 2.12-1.6 0 0-1.88-1.77l-5.02-.51a1.22 1.21-87.2 0 0-1.33 1.21v11.47a1.93 1.92-87 0 0 1.72 1.92c6.99.75 10.61-.2 12.34-7.45a.61.61 0 0 1 .59-.47h.38a.42.42 0 0 1 .42.46l-.91 8.91a.74.73-87 0 1-.73.66m13.41-33.2q.08 7.85 0 26.94 0 .97.45 4a.78.76-3.8 0 0 .77.66h1.38a.95.94 81.7 0 1 .9.68l.14.47a.55.55 0 0 1-.53.71H82.7a.75.75 0 0 1-.22-1.47l1.84-.55a1.33 1.33 0 0 0 .94-1.27q0-15.17.04-26.05.01-3.28-2.79-2.92a1.06 1.06 0 0 1-1.16-.75l-.14-.45a.49.48 81.5 0 1 .46-.63h9.67a.64.63 89.5 0 1 .63.63"></path><path fill="#3ab7b2" d="M14.55 21.41c.02 4.81 1.51 8.83 5.43 11.45a3.22 3.12-19.4 0 0 .94.43c4.53 1.33 8.33-1.94 8.63-6.33a.69.68-47.5 0 1 1.36-.06q.28 1.74.08 4.68a1.21 1.19-16.3 0 1-.51.92C20.99 39.15 8.06 33.65 8 21.44S20.82 3.61 30.37 10.17a1.21 1.19 15.7 0 1 .52.91q.23 2.94-.03 4.68a.69.68 46.9 0 1-1.36-.05c-.35-4.38-4.18-7.61-8.7-6.24a3.22 3.12 18.9 0 0-.94.44c-3.89 2.65-5.34 6.69-5.31 11.5M148.7 16.2a.31.31 0 0 0 .56.17q3.64-5.43 6.16-5.32a3.87 3.64-34.2 0 1 .82.13q2.1.58 3.4 1.88a1.72 1.72 0 0 1 .28 2.08l-2.33 4.04a.31.31 0 0 1-.56-.05c-.62-1.66-4.07-3.91-5.98-2.43-1.54 1.19-2.32 1.87-2.33 4q-.03 7.18.04 14.41a1.63 1.62-87.6 0 0 1.46 1.6l2.59.26a.6.59 3.3 0 1 .53.59v.37a.61.61 0 0 1-.61.61h-13.72a.68.67-53.3 0 1-.19-1.32l1.78-.53a1.89 1.87-8 0 0 1.33-1.75q.19-7.98-.01-19.57-.05-2.39-2.72-2.07a.72.71 86.5 0 1-.8-.71v-.32a.54.54 0 0 1 .54-.54h9.19a.57.57 0 0 1 .57.57z"></path><path fill="#3ab7b2" d="M187.13 25.11a14.07 14.07 0 0 1-14.07 14.07 14.07 14.07 0 0 1-14.07-14.07 14.07 14.07 0 0 1 14.07-14.07 14.07 14.07 0 0 1 14.07 14.07m-13.4-12.29a12.28 6.43-90 0 0-6.43 12.28 12.28 6.43-90 0 0 6.43 12.28 12.28 6.43-90 0 0 6.43-12.28 12.28 6.43-90 0 0-6.43-12.28"></path><path fill="#3ab7b2" d="M197.94 15.04q3.06-3.09 5.12-3.53c8.95-1.91 11.19 4.21 10.95 12.07q-.04 1.34 0 11.51a1.14 1.14 0 0 0 .57.99l2.37 1.37a.58.58 0 0 1-.29 1.09h-12.4a.6.6 0 0 1-.52-.9l.2-.35a.78.78 0 0 1 .6-.39q1.36-.15 1.99-.58a1.35 1.32-17.4 0 0 .59-1.1l.18-14.96a5.28 5.28 0 0 0-4.95-5.33l-.32-.02a4.42 4.42 0 0 0-4.52 4.44l.07 16.27a.94.93-82.2 0 0 .68.9q.96.27 1.71.24a.83.82 89 0 1 .85.83v.3a.67.67 0 0 1-.67.67l-12.38-.03a.63.62 4 0 1-.62-.71l.01-.06a.94.93 88.8 0 1 .76-.8q1.65-.3 2.07-.66a1.34 1.34 0 0 0 .46-1.01q-.01-9.58.03-19.57.01-2.67-2.52-2.43a.69.68-2.7 0 1-.75-.68v-.27a.61.61 0 0 1 .61-.61h9.13a.56.56 0 0 1 .56.56v2.57a.25.25 0 0 0 .43.18m38.36 14.71q.45 4.34 3.18 6.02c3.56 2.19 10.6 1.59 8.48-4.34a1.77 1.76-80.9 0 0-.56-.78q-.83-.66-8.07-4.59c-5.72-3.11-5.25-10.93.48-13.48q5.69-2.54 12.1.69a.66.66 0 0 1 .37.59v5.6a.51.51 0 0 1-.51.51h-.81a.58.57-2.1 0 1-.58-.53c-.38-4.57-3.95-7.37-8.21-5.39a1.97 1.9-84 0 0-.8.67c-2.11 3.06-.29 4.57 2.53 6.04 4.1 2.14 7.65 3.43 9.09 7.08 1.83 4.65-1.05 9.22-5.58 10.64q-5.4 1.69-11.8-1.35a1.58 1.57 12.9 0 1-.9-1.42v-5.86a.67.66 0 0 1 .67-.66h.3a.63.62 86.9 0 1 .62.56M219.45 13.3a.68.68 0 0 1-.76-.68v-.28a.62.61-90 0 1 .61-.62h9.06a.61.61 0 0 1 .61.61q.01.62.08 22.54a1.9 1.67 87.4 0 0 1.84 1.91q.65-.07 1.55.55a.66.66 0 0 1-.37 1.21h-12.73a.71.71 0 0 1-.21-1.39l2.15-.65a1.36 1.35-8.2 0 0 .96-1.28q.05-4.73.05-18.73 0-3.54-2.84-3.19M24.1 18.32c1.36.79 3.06 1.45 3.06 2.8s-1.7 2-3.06 2.79c-1.36.78-2.78 1.93-3.95 1.25-1.16-.67-.88-2.47-.88-4.04 0-1.58-.29-3.37.88-4.05 1.17-.67 2.59.47 3.95 1.25m-3.08 4.59a.39.39 0 0 0 .58.33l3.03-1.78a.39.39 0 0 0 0-.68l-3.08-1.75a.39.39 0 0 0-.58.34z"></path></svg></a><div class="masthead__user-info"></div></header><div class="masthead__progress"><div class="masthead__progress-bar"></div></div><div class="masthead__ticker masthead__ticker--big"><div class="masthead__ticker-wrapper"><div class="masthead__ticker-list-ctn" style="--column-count:3;--animation-ticker:none"><ul class="masthead__ticker-list"><li class="masthead__ticker-item"><a class="link" href="/MercadosOnline/moneda/COP/" target="_self"><span class="masthead__ticker-name">DÓLAR/COP</span><span class="masthead__ticker-price">$<!-- --> <!-- -->3.700,31</span><span class="masthead__ticker-percentage positive-variation" style="--color-accent:#30CC90">0.06<!-- -->%</span></a></li><li class="masthead__ticker-item"><a class="link" href="/MercadosOnline/commodity/KCc1/" target="_self"><span class="masthead__ticker-name">ICE US COFFEE</span><span class="masthead__ticker-price">u$s<!-- --> <!-- -->306,85</span><span class="masthead__ticker-percentage positive-variation" style="--color-accent:#30CC90">3.58<!-- -->%</span></a></li><li class="masthead__ticker-item"><a class="link" href="/MercadosOnline/moneda/BTC/" target="_self"><span class="masthead__ticker-name">Bitcoin USD</span><span class="masthead__ticker-price">u$s<!-- --> <!-- -->71.058,8</span><span class="masthead__ticker-percentage positive-variation" style="--color-accent:#30CC90">0.11<!-- -->%</span></a></li></ul></div></div></div><nav class="masthead__menu-bottom"><input type="checkbox" id="masthead-modal-toggle" class="masthead__modal-checkbox" hidden=""/><button type="button" class="masthead__menu-bottom__button" aria-label="Abrir menú lateral"><svg width="26px" height="20px" viewBox="0 0 26 20" id="Editable-line" version="1.1" xml:space="preserve" fill="#2b2b2b"><g id="SVGRepo_bgCarrier" stroke-width="0"></g><g id="SVGRepo_tracerCarrier" stroke-linecap="round" stroke-linejoin="round"></g><g id="SVGRepo_iconCarrier"><line fill="none" stroke="#2b2b2b" stroke-linecap="round" stroke-linejoin="round" stroke-miterlimit="10" stroke-width="2.56" x1="0" x2="26" y1="2" y2="2"></line><line fill="none" stroke="#2b2b2b" stroke-linecap="round" stroke-linejoin="round" stroke-miterlimit="10" stroke-width="2.56" x1="0" x2="26" y1="10" y2="10"></line><line fill="none" stroke="#2b2b2b" stroke-linecap="round" stroke-linejoin="round" stroke-miterlimit="10" stroke-width="2.56" x1="0" x2="26" y1="18" y2="18"></line></g></svg>Menú</button><a aria-label="Dolar" class="masthead__menu-bottom__button" href="/MercadosOnline/dolar.html" target="_self"><img src="/pf/resources/images/el-cronista/bottom-costs.webp?d=483" class="bottom-costs" alt="Ver información de costos y precios"/>Dolar</a><a aria-label="Inicio" class="masthead__menu-bottom__button" href="/" target="_self"><img src="/pf/resources/images/el-cronista/bottom-logo-mobile.webp?d=483" class="bottom-logo-ec-mobile" alt="Ir al inicio - El Cronista"/>Inicio</a><a aria-label="Alertas" class="masthead__menu-bottom__button" href="/ingresa/?returnTo=%2Ftema%2Fecommerce-co%2F" target="_self"><img src="/pf/resources/images/el-cronista/bottom-bell.webp?d=483" class="bottom-bell" alt="Ver notificaciones y alertas"/>Alertas</a></nav></div></div></header><div class="section-right-rail__top"></div><div class="section-right-rail__center"><div class="section-right-rail__heading"><div id="fusion-static-enter:f0f8Ma9Vi1zsp4" style="display:none" data-fusion-component="f0f8Ma9Vi1zsp4"></div><div class="section-head"><h1 class="section-head__title">ecommerce</h1><div class="section-head__description">ecommerce</div></div><div id="fusion-static-exit:f0f8Ma9Vi1zsp4" style="display:none" data-fusion-component="f0f8Ma9Vi1zsp4"></div></div><main class="section-right-rail__body"><div><div class="result-list"><div class="result-list__item"><div class="story-card small"><div class="story-card__image"><a aria-label="Confirmado: el eCommerce en Colombia supera los $145 billones | Qué cambia en pagos, retail media y logística en 2025" class="story-card__image-anchor" href="/colombia/finanzas-y-economia/confirmado-el-ecommerce-en-colombia-supera-los-145-billones-que-cambia-en-pagos-retail-media-y-logistica-en-2025/" target="_self"><img alt="Confirmado: el eCommerce en Colombia supera los $145 billones | Qué cambia en pagos, retail media y logística en 2025" class="global-image" decoding="async" sizes="(min-width: 1024px) 300px, (min-width: 768px) 380px, 410px" src="https://www.cronista.com/resizer/v2/ecommerce-WLEVTKHECFHUTMJKT5VB6UCFAY.jpg?auth=c8668c0f4d412a460cd46c49e2aa962ccb220be070743242628dee2a838b56e3&smart=true&width=300&height=169&quality=70" srcSet="https://www.cronista.com/resizer/v2/ecommerce-WLEVTKHECFHUTMJKT5VB6UCFAY.jpg?auth=c8668c0f4d412a460cd46c49e2aa962ccb220be070743242628dee2a838b56e3&smart=true&width=410&height=231&quality=70 410w, https://www.cronista.com/resizer/v2/ecommerce-WLEVTKHECFHUTMJKT5VB6UCFAY.jpg?auth=c8668c0f4d412a460cd46c49e2aa962ccb220be070743242628dee2a838b56e3&smart=true&width=380&height=214&quality=70 380w, https://www.cronista.com/resizer/v2/ecommerce-WLEVTKHECFHUTMJKT5VB6UCFAY.jpg?auth=c8668c0f4d412a460cd46c49e2aa962ccb220be070743242628dee2a838b56e3&smart=true&width=300&height=169&quality=70 300w" fetchpriority="low" loading="lazy"/></a></div><h2 class="story-card__headline"><a aria-label="Confirmado: el eCommerce en Colombia supera los $145 billones | Qué cambia en pagos, retail media y logística en 2025" class="link" href="/colombia/finanzas-y-economia/confirmado-el-ecommerce-en-colombia-supera-los-145-billones-que-cambia-en-pagos-retail-media-y-logistica-en-2025/" target="_self"><span class="story-card__headline-kicker">Economía digital<!-- -->. </span><span class="story-card__headline-text">Confirmado: el eCommerce en Colombia supera los $145 billones | Qué cambia en pagos, retail media y logística en 2025</span></a></h2><div class="story-card__byline"><a aria-label="Sebastián De Toma" class="link" href="/autor/sebastian-de-toma/" target="_self"><span class="story-card__byline-name">Sebastián De Toma</span><span></span><span></span></a></div></div><time class="result-list__date" dateTime="2026-03-25T18:31:38.23Z">miércoles, 25 de Marzo de 2026</time></div></div></div></main><aside class="section-right-rail__aside section-right-rail__sticky"><div class="adzone-ad adzone-ad--outtext adzone-ad--outtext--tema"><div class="ad-slot-outtext " id="ad-slot-outtext_1"></div></div><div id="fusion-static-enter:f0fzpsojj1zszb" style="display:none" data-fusion-component="f0fzpsojj1zszb"></div><div class="most-read "><h2 class="most-read__title has-bkg-color">Las más leídas de El Cronista Colombia</h2><div class="most-read__list"><article class="most-read__item"><span class="most-read__item-number">1</span><a aria-label="Oficial | Colombia prohibirá el ingreso y la salida del país a quienes no hayan actualizado este documento" class="most-read__item-headline" href="https://www.cronista.com/colombia/actualidad-co/oficial-colombia-prohibira-el-ingreso-y-la-salida-del-pais-a-quienes-no-hayan-actualizado-este-documento/" target="_self"><b>Trámites<!-- --> </b>Oficial | Colombia prohibirá el ingreso y la salida del país a quienes no hayan actualizado este documento</a></article><article class="most-read__item"><span class="most-read__item-number">2</span><a aria-label="Histórico | La Corte Suprema se aparta de la Constitucional y da más poder a los prepensionados" class="most-read__item-headline" href="https://www.cronista.com/colombia/actualidad-co/historico-la-corte-suprema-refuerza-la-proteccion-de-los-prepensionados-colombianos-que-cambia-ahora/" target="_self"><b>Seguridad social<!-- --> </b>Histórico | La Corte Suprema se aparta de la Constitucional y da más poder a los prepensionados</a></article><article class="most-read__item"><span class="most-read__item-number">3</span><a aria-label="Confirmado y oficial | El Gobierno decretó que este feriado se mueve y se elimina un fin de semana largo que disfrutaban todos los trabajadores" class="most-read__item-headline" href="https://www.cronista.com/colombia/actualidad-co/confirmado-y-oficial-el-gobierno-decreto-que-este-feriado-se-mueve-y-se-elimina-un-fin-de-semana-largo-que-disfrutaban-todos-los-trabajadores/" target="_self"><b>Festivos<!-- --> </b>Confirmado y oficial | El Gobierno decretó que este feriado se mueve y se elimina un fin de semana largo que disfrutaban todos los trabajadores</a></article><article class="most-read__item"><span class="most-read__item-number">4</span><a aria-label="Descubrimiento histórico: encuentran miles de toneladas de oro a más de 1900 metros de altura" class="most-read__item-headline" href="https://www.cronista.com/colombia/curiosidades/hallazgo-historico-localizan-miles-de-toneladas-de-oro-a-mas-de-1900-metros-de-altitud/" target="_self"><b>Oro Antiguo<!-- --> </b>Descubrimiento histórico: encuentran miles de toneladas de oro a más de 1900 metros de altura</a></article><article class="most-read__item"><span class="most-read__item-number">5</span><a aria-label="Confirmado por las Fuerzas Armadas | Los nacidos en 2008 deberán realizar el servicio militar obligatorio: será por un año" class="most-read__item-headline" href="https://www.cronista.com/colombia/actualidad-co/confirmado-por-las-fuerzas-armadas-los-nacidos-en-2008-deberan-realizar-el-servicio-militar-obligatorio-sera-por-un-ano/" target="_self"><b>Nacional<!-- --> </b>Confirmado por las Fuerzas Armadas | Los nacidos en 2008 deberán realizar el servicio militar obligatorio: será por un año</a></article></div></div><div id="fusion-static-exit:f0fzpsojj1zszb" style="display:none" data-fusion-component="f0fzpsojj1zszb"></div><div class="adzone-ad adzone-ad--outtext adzone-ad--outtext--tema"><div class="ad-slot-outtext " id="ad-slot-outtext_2"></div></div></aside></div><footer class="section-right-rail__footer"><div id="fusion-static-enter:f0flA24sj1zs7A" style="display:none" data-fusion-component="f0flA24sj1zs7A"></div><div class="footer-recirculation footer-recirculation--default"><div class="footer-recirculation-list"><h3 class="footer-recirculation-list__title">Las más leídas</h3><ul class="footer-recirculation-list__content"><li class="footer-recirculation-list__item"><a class="footer-recirculation-list__link" href="https://www.cronista.com/colombia/actualidad-co/oficial-colombia-prohibira-el-ingreso-y-la-salida-del-pais-a-quienes-no-hayan-actualizado-este-documento/" target="_self"><span class="footer-recirculation-list__circle"></span><span><strong>Trámites<!-- --> </strong>Oficial | Colombia prohibirá el ingreso y la salida del país a quienes no hayan actualizado este documento</span></a></li><li class="footer-recirculation-list__item"><a class="footer-recirculation-list__link" href="https://www.cronista.com/colombia/actualidad-co/historico-la-corte-suprema-refuerza-la-proteccion-de-los-prepensionados-colombianos-que-cambia-ahora/" target="_self"><span class="footer-recirculation-list__circle"></span><span><strong>Seguridad social<!-- --> </strong>Histórico | La Corte Suprema se aparta de la Constitucional y da más poder a los prepensionados</span></a></li><li class="footer-recirculation-list__item"><a class="footer-recirculation-list__link" href="https://www.cronista.com/colombia/actualidad-co/confirmado-y-oficial-el-gobierno-decreto-que-este-feriado-se-mueve-y-se-elimina-un-fin-de-semana-largo-que-disfrutaban-todos-los-trabajadores/" target="_self"><span class="footer-recirculation-list__circle"></span><span><strong>Festivos<!-- --> </strong>Confirmado y oficial | El Gobierno decretó que este feriado se mueve y se elimina un fin de semana largo que disfrutaban todos los trabajadores</span></a></li></ul></div><div class="footer-recirculation-list"><h3 class="footer-recirculation-list__title">Últimas noticias</h3><ul class="footer-recirculation-list__content"><li class="footer-recirculation-list__item"><a class="footer-recirculation-list__link" href="/colombia/mercados-dolar/real-a-cuanto-cerro-la-cotizacion-este-miercoles-25-de-marzo-en-colombia/" target="_self"><span class="footer-recirculation-list__circle"></span><span><strong>Divisas<!-- --> </strong>REAL: a cuánto cerró la cotización este miércoles 25 de marzo en Colombia</span></a></li><li class="footer-recirculation-list__item"><a class="footer-recirculation-list__link" href="/colombia/mercados-dolar/euro-a-cuanto-cerro-su-cotizacion-este-miercoles-25-de-marzo/" target="_self"><span class="footer-recirculation-list__circle"></span><span><strong>Mercado colombiano<!-- --> </strong>Euro: a cuánto cerró su cotización este miércoles 25 de marzo</span></a></li><li class="footer-recirculation-list__item"><a class="footer-recirculation-list__link" href="/colombia/mercados-dolar/precio-del-dolar-hoy-asi-cerro-la-cotizacion-de-este-miercoles-25-de-marzo/" target="_self"><span class="footer-recirculation-list__circle"></span><span><strong>Mercado<!-- --> </strong>Precio del DÓLAR HOY: así cerró la cotización de este miércoles 25 de marzo</span></a></li></ul></div><div class="footer-recirculation-list"><h3 class="footer-recirculation-list__title">Actualidad</h3><ul class="footer-recirculation-list__content"><li class="footer-recirculation-list__item"><a class="footer-recirculation-list__link" href="/colombia/actualidad-co/el-descubrimiento-que-cambia-la-arqueologia-hallan-un-fosil-de-dinosaurio-que-obligara-a-reescribir-la-historia/" target="_self"><span class="footer-recirculation-list__circle"></span><span><strong>Descubrimiento<!-- --> </strong>El descubrimiento que cambia la arqueología: hallan un fósil de dinosaurio que obligará a reescribir la historia</span></a></li><li class="footer-recirculation-list__item"><a class="footer-recirculation-list__link" href="/colombia/actualidad-co/encuesta-presidencial-en-colombia-ivan-cepeda-lidera-la-intencion-de-voto-y-paloma-valencia-entra-al-top-3/" target="_self"><span class="footer-recirculation-list__circle"></span><span><strong>Elecciones<!-- --> </strong>Encuesta presidencial en Colombia: Iván Cepeda lidera la intención de voto y Paloma Valencia entra al top 3</span></a></li><li class="footer-recirculation-list__item"><a class="footer-recirculation-list__link" href="/colombia/actualidad-co/elecciones-2026-alvaro-uribe-propone-un-frente-comun-entre-partidos-para-derrotar-a-ivan-cepeda-antes-de-la-primera-vuelta/" target="_self"><span class="footer-recirculation-list__circle"></span><span><strong>Propuesta<!-- --> </strong>Elecciones 2026 | Álvaro Uribe propone un frente común entre partidos para derrotar a Iván Cepeda antes de la primera vuelta</span></a></li></ul></div></div><div id="fusion-static-exit:f0flA24sj1zs7A" style="display:none" data-fusion-component="f0flA24sj1zs7A"></div><div id="fusion-static-enter:f0fNmwFuj1zsXT" style="display:none" data-fusion-component="f0fNmwFuj1zsXT"></div><div class="footer"><section class="footer__top"><div class="footer__networks"><a target="_blank" rel="noopener noreferrer" aria-label="facebook" class="link" href="https://www.facebook.com/cronistacom"><svg class="fb-square-icon" width="26" height="26" viewBox="0 0 26 26" fill="none" aria-hidden="true" role="img"><rect x="1" y="1" width="24" height="24" rx="2" stroke="#5b5a59" stroke-width="1.5"></rect><path d="M10.9306 13.5216H9.34766V11.0633H10.9306V9.04706C10.9306 8.67565 10.8543 6.21729 14.249 6.21729H16.652V8.78177H14.8784C14.5351 8.78177 14.1727 9.1178 14.1727 9.36541V11.0456H16.6329C16.5376 12.3367 16.3278 13.5216 16.3278 13.5216H14.1537V20.826H10.9115V13.5216H10.9306Z" fill="#5b5a59"></path></svg><span class="visually-hidden">abre en nueva pestaña</span></a><a target="_blank" rel="noopener noreferrer" aria-label="youtube" class="link" href="https://www.youtube.com/user/Cronista"><svg class="yt-square-icon" fill="#5b5a59" height="26" viewBox="0 0 20 20" width="26"><rect x="1" y="1" width="18" height="18" rx="2" stroke="#5b5a59" stroke-width="1.1" fill="none"></rect><path d="M12.923 6.526H7.077C5.93 6.526 5 7.446 5 8.58v2.89c0 1.135.93 2.054 2.077 2.054h5.846c1.147 0 2.077-.92 2.077-2.054V8.58c0-1.135-.93-2.054-2.077-2.054zm-1.404 3.64-2.735 1.29a.11.11 0 0 1-.157-.099v-2.66a.11.11 0 0 1 .16-.097l2.734 1.37a.11.11 0 0 1-.002.196z"></path></svg><span class="visually-hidden">abre en nueva pestaña</span></a><a target="_blank" rel="noopener noreferrer" aria-label="linkedin" class="link" href="https://www.linkedin.com/company/cronistacom/"><svg class="ln-square-icon" fill="#5b5a59" width="26" height="26" viewBox="0.45 0.45 18.1 18.1" aria-hidden="true" role="img"><rect x="1" y="1" width="17" height="17" rx="2" stroke="#5b5a59" stroke-width="1.1" fill="none"></rect><path d="M15 11.13v3.697h-2.143v-3.45c0-.866-.31-1.457-1.086-1.457-.592 0-.945.398-1.1.784-.056.138-.071.33-.071.522v3.601H8.456s.029-5.842 0-6.447H10.6v.913l-.014.021h.014v-.02c.285-.44.793-1.066 1.932-1.066 1.41 0 2.468.922 2.468 2.902zM6.213 5.271C5.48 5.271 5 5.753 5 6.385c0 .62.466 1.115 1.185 1.115h.014c.748 0 1.213-.496 1.213-1.115-.014-.632-.465-1.114-1.199-1.114zm-1.086 9.556h2.144V8.38H5.127v6.447z"></path></svg><span class="visually-hidden">abre en nueva pestaña</span></a><a target="_blank" rel="noopener noreferrer" aria-label="x" class="link" href="https://x.com/cronistacom"><svg class="x-square-icon" width="26" height="26" viewBox="0 0 24 24" fill="none" aria-hidden="true" role="img"><rect x="1.24036" y="1.44092" width="21.053" height="21.053" rx="2" stroke="#5b5a59" stroke-width="1.5"></rect><path d="M11.7517 11.7407L15.618 7.63281" stroke="#5b5a59" stroke-width="1.5"></path><path d="M6.43564 17.5405L10.3019 13.4326" stroke="#5b5a59" stroke-width="1.5"></path><path d="M13.4432 17.5402L6.19397 8.11621H9.09366L16.1013 17.5402H13.4432Z" stroke="#5b5a59" stroke-width="1.5"></path></svg><span class="visually-hidden">abre en nueva pestaña</span></a><a target="_blank" rel="noopener noreferrer" aria-label="instagram" class="link" href="https://www.instagram.com/cronistacom"><svg class="ig-square-icon" width="26" height="26" viewBox="0 0 24 24" fill="none"><rect x="1.73041" y="1.44092" width="21.053" height="21.053" rx="2" stroke="#5b5a59" stroke-width="1.5"></rect><path d="M7.68405 11.9674C7.68405 9.43993 9.72945 7.39453 12.2569 7.39453C14.7843 7.39453 16.8297 9.43993 16.8297 11.9674C16.8297 14.4948 14.7843 16.5402 12.2569 16.5402C9.72945 16.5402 7.68405 14.4948 7.68405 11.9674Z" stroke="#5b5a59" stroke-width="2" stroke-miterlimit="10"></path><path d="M20.3066 5.15589C20.3066 5.83875 19.751 6.3943 19.0682 6.3943C18.3853 6.3943 17.8297 5.83875 17.8297 5.15589C17.8297 4.47303 18.3853 3.91748 19.0682 3.91748C19.751 3.92905 20.3066 4.47303 20.3066 5.15589Z" fill="#5b5a59"></path></svg><span class="visually-hidden">abre en nueva pestaña</span></a></div><a aria-label="Ir a la página de inicio" class="footer__logo" href="/" target="_self"><svg class="logo-elcronista-icon" xmlns="http://www.w3.org/2000/svg" width="300" height="42" viewBox="0 0 300 42"><title>El Cronista</title><circle fill="#3ab7b2" cx="225.47" cy="4.25" r="3.97"></circle><path fill="#3ab7b2" d="M41.13 21.5a20.14 20.14 0 0 1-20.14 20.14A20.14 20.14 0 0 1 .85 21.5 20.14 20.14 0 0 1 20.99 1.36 20.14 20.14 0 0 1 41.13 21.5m-1.44.01A18.68 18.68 0 0 0 21.01 2.83 18.68 18.68 0 0 0 2.33 21.51a18.68 18.68 0 0 0 18.68 18.68 18.68 18.68 0 0 0 18.68-18.68m74.85-.17c.05 5.92 3.53 14.75 10.45 15.28 4.85.38 8.09-3.61 8.57-8.21a1.06 1.04-86.9 0 1 1.04-.95h.38a.65.65 0 0 1 .65.65v5.64a1.05 1.02-20.9 0 1-.36.78c-11.18 9.72-28.7 1.79-28.82-13.12-.13-14.92 17.26-23.13 28.6-13.6a1.05 1.02 19.9 0 1 .37.78l.1 5.64a.65.65 0 0 1-.64.66h-.38a1.06 1.04 86 0 1-1.06-.93c-.55-4.59-3.86-8.53-8.7-8.07-6.92.65-10.25 9.53-10.2 15.45m158.62 14.29q-2.48 2.9-6.37 3.37c-5.75.69-8.83-3.18-8.81-8.74q.06-14.82.03-15.87a.67.66 89.1 0 0-.66-.65h-1.61a.65.65 0 0 1-.36-1.2q4.82-3.15 8.86-8.18a.42.42 0 0 1 .75.26v6.3a.53.53 0 0 0 .53.53h5.75a1.12 1.11-8.4 0 1 1.07.79l.38 1.25a.39.39 0 0 1-.38.5h-6.72a.64.64 0 0 0-.64.66q.03.78.01 14.8-.01 3.49.93 4.73c2.01 2.63 5.28 1.59 7.01-.8a1.51 1.48 66.8 0 0 .3-.77q.34-3.34 2.43-4.77 3.4-2.33 11.17-4.85a.84.83-6.4 0 0 .58-.72c.9-8.97-8.74-10.37-11.9-2.93a.82.82 0 0 1-1.08.44l-.12-.05a.9.89 23.8 0 1-.47-1.19q3.98-8.69 13.15-7.43c5.76.8 7.43 5.35 7.34 11.14q-.13 7.77.02 11.89a1.86 1.86 0 0 0 2.96 1.43l.9-.66a.67.67 0 0 1 .98.86c-2.49 4.57-9.16 4.38-11.39-.42a.22.22 0 0 0-.37-.05c-3.36 4.01-10.68 5.79-13.51.41a.46.46 0 0 0-.76-.08m13.67-10.66c-4.16 1.45-8.07 2.8-7.26 7.37.69 3.9 5.05 3.96 7.45 1.61a1.46 1.45-22.4 0 0 .44-1.04v-7.5a.47.47 0 0 0-.63-.44M78.56 38.28H54.03a.61.6-87 0 1-.6-.67l.05-.54a.67.66-87.1 0 1 .66-.6h1.55a1.72 1.72 0 0 0 1.72-1.7q.11-9.78 0-26.84-.01-1.65-3.08-1.62a.9.89 0 0 1-.91-.9l.01-.04a.93.93 0 0 1 .93-.92h23.75a.61.61 0 0 1 .61.61v7.71a.62.62 0 0 1-1.22.18l-.96-3.18a3.85 3.85 0 0 0-3.3-2.72l-7.56-.77a.62.62 0 0 0-.68.62v12.56a.61.6 89.1 0 0 .62.61l5.27-.2a2.19 2.18-69.5 0 0 1.53-.7q.78-.85.87-2.82a.69.68 1.3 0 1 .69-.65h.33a.42.42 0 0 1 .42.42l-.02 9.64a.61.61 0 0 1-1.07.41q-.36-.4-.66-2.32a2.13 2.12-1.6 0 0-1.88-1.77l-5.02-.51a1.22 1.21-87.2 0 0-1.33 1.21v11.47a1.93 1.92-87 0 0 1.72 1.92c6.99.75 10.61-.2 12.34-7.45a.61.61 0 0 1 .59-.47h.38a.42.42 0 0 1 .42.46l-.91 8.91a.74.73-87 0 1-.73.66m13.41-33.2q.08 7.85 0 26.94 0 .97.45 4a.78.76-3.8 0 0 .77.66h1.38a.95.94 81.7 0 1 .9.68l.14.47a.55.55 0 0 1-.53.71H82.7a.75.75 0 0 1-.22-1.47l1.84-.55a1.33 1.33 0 0 0 .94-1.27q0-15.17.04-26.05.01-3.28-2.79-2.92a1.06 1.06 0 0 1-1.16-.75l-.14-.45a.49.48 81.5 0 1 .46-.63h9.67a.64.63 89.5 0 1 .63.63"></path><path fill="#3ab7b2" d="M14.55 21.41c.02 4.81 1.51 8.83 5.43 11.45a3.22 3.12-19.4 0 0 .94.43c4.53 1.33 8.33-1.94 8.63-6.33a.69.68-47.5 0 1 1.36-.06q.28 1.74.08 4.68a1.21 1.19-16.3 0 1-.51.92C20.99 39.15 8.06 33.65 8 21.44S20.82 3.61 30.37 10.17a1.21 1.19 15.7 0 1 .52.91q.23 2.94-.03 4.68a.69.68 46.9 0 1-1.36-.05c-.35-4.38-4.18-7.61-8.7-6.24a3.22 3.12 18.9 0 0-.94.44c-3.89 2.65-5.34 6.69-5.31 11.5M148.7 16.2a.31.31 0 0 0 .56.17q3.64-5.43 6.16-5.32a3.87 3.64-34.2 0 1 .82.13q2.1.58 3.4 1.88a1.72 1.72 0 0 1 .28 2.08l-2.33 4.04a.31.31 0 0 1-.56-.05c-.62-1.66-4.07-3.91-5.98-2.43-1.54 1.19-2.32 1.87-2.33 4q-.03 7.18.04 14.41a1.63 1.62-87.6 0 0 1.46 1.6l2.59.26a.6.59 3.3 0 1 .53.59v.37a.61.61 0 0 1-.61.61h-13.72a.68.67-53.3 0 1-.19-1.32l1.78-.53a1.89 1.87-8 0 0 1.33-1.75q.19-7.98-.01-19.57-.05-2.39-2.72-2.07a.72.71 86.5 0 1-.8-.71v-.32a.54.54 0 0 1 .54-.54h9.19a.57.57 0 0 1 .57.57z"></path><path fill="#3ab7b2" d="M187.13 25.11a14.07 14.07 0 0 1-14.07 14.07 14.07 14.07 0 0 1-14.07-14.07 14.07 14.07 0 0 1 14.07-14.07 14.07 14.07 0 0 1 14.07 14.07m-13.4-12.29a12.28 6.43-90 0 0-6.43 12.28 12.28 6.43-90 0 0 6.43 12.28 12.28 6.43-90 0 0 6.43-12.28 12.28 6.43-90 0 0-6.43-12.28"></path><path fill="#3ab7b2" d="M197.94 15.04q3.06-3.09 5.12-3.53c8.95-1.91 11.19 4.21 10.95 12.07q-.04 1.34 0 11.51a1.14 1.14 0 0 0 .57.99l2.37 1.37a.58.58 0 0 1-.29 1.09h-12.4a.6.6 0 0 1-.52-.9l.2-.35a.78.78 0 0 1 .6-.39q1.36-.15 1.99-.58a1.35 1.32-17.4 0 0 .59-1.1l.18-14.96a5.28 5.28 0 0 0-4.95-5.33l-.32-.02a4.42 4.42 0 0 0-4.52 4.44l.07 16.27a.94.93-82.2 0 0 .68.9q.96.27 1.71.24a.83.82 89 0 1 .85.83v.3a.67.67 0 0 1-.67.67l-12.38-.03a.63.62 4 0 1-.62-.71l.01-.06a.94.93 88.8 0 1 .76-.8q1.65-.3 2.07-.66a1.34 1.34 0 0 0 .46-1.01q-.01-9.58.03-19.57.01-2.67-2.52-2.43a.69.68-2.7 0 1-.75-.68v-.27a.61.61 0 0 1 .61-.61h9.13a.56.56 0 0 1 .56.56v2.57a.25.25 0 0 0 .43.18m38.36 14.71q.45 4.34 3.18 6.02c3.56 2.19 10.6 1.59 8.48-4.34a1.77 1.76-80.9 0 0-.56-.78q-.83-.66-8.07-4.59c-5.72-3.11-5.25-10.93.48-13.48q5.69-2.54 12.1.69a.66.66 0 0 1 .37.59v5.6a.51.51 0 0 1-.51.51h-.81a.58.57-2.1 0 1-.58-.53c-.38-4.57-3.95-7.37-8.21-5.39a1.97 1.9-84 0 0-.8.67c-2.11 3.06-.29 4.57 2.53 6.04 4.1 2.14 7.65 3.43 9.09 7.08 1.83 4.65-1.05 9.22-5.58 10.64q-5.4 1.69-11.8-1.35a1.58 1.57 12.9 0 1-.9-1.42v-5.86a.67.66 0 0 1 .67-.66h.3a.63.62 86.9 0 1 .62.56M219.45 13.3a.68.68 0 0 1-.76-.68v-.28a.62.61-90 0 1 .61-.62h9.06a.61.61 0 0 1 .61.61q.01.62.08 22.54a1.9 1.67 87.4 0 0 1.84 1.91q.65-.07 1.55.55a.66.66 0 0 1-.37 1.21h-12.73a.71.71 0 0 1-.21-1.39l2.15-.65a1.36 1.35-8.2 0 0 .96-1.28q.05-4.73.05-18.73 0-3.54-2.84-3.19M24.1 18.32c1.36.79 3.06 1.45 3.06 2.8s-1.7 2-3.06 2.79c-1.36.78-2.78 1.93-3.95 1.25-1.16-.67-.88-2.47-.88-4.04 0-1.58-.29-3.37.88-4.05 1.17-.67 2.59.47 3.95 1.25m-3.08 4.59a.39.39 0 0 0 .58.33l3.03-1.78a.39.39 0 0 0 0-.68l-3.08-1.75a.39.39 0 0 0-.58.34z"></path></svg></a></section><section class="footer__main"><a aria-label="Apertura" class="footer__main-site" href="/apertura/" target="_self"><img class="footer__main-image" src="/pf/resources/images/el-cronista/apertura.webp?d=483&mxId=00000000" alt="Apertura" width="94" height="23"/></a><a aria-label="Eventos Corporativos" class="footer__main-site" href="/eventos/" target="_self"><img class="footer__main-image" src="/pf/resources/images/el-cronista/eventos-corporativos.webp?d=483&mxId=00000000" alt="Eventos Corporativos" width="94" height="32"/></a><a aria-label="Brand Strategy" class="footer__main-site" href="/brand-strategy/" target="_self"><img class="footer__main-image" src="/pf/resources/images/el-cronista/brand-strategy.webp?d=483&mxId=00000000" alt="Brand Strategy" width="88" height="48"/></a><a aria-label="Podcast" class="footer__main-site" href="/podcast/" target="_self"><img class="footer__main-image" src="/pf/resources/images/el-cronista/podcast.webp?d=483&mxId=00000000" alt="Podcast" width="86" height="19"/></a><a aria-label="InfoTechnology" class="footer__main-site" href="/infotechnology/" target="_self"><img class="footer__main-image" src="/pf/resources/images/el-cronista/infotechnology.webp?d=483&mxId=00000000" alt="InfoTechnology" width="164" height="55"/></a></section><section class="footer__sections"><a aria-label="Contacto" class="footer__sections-site" href="https://elcronista.tfaforms.net/5" rel="noopener noreferrer" target="_blank">Contacto<span class="visually-hidden">abre en nueva pestaña</span></a><a aria-label="Canales de WhatsApp" class="footer__sections-site" href="/institucionales/canales-whatsapp/" target="_self">Canales de WhatsApp</a><a aria-label="Suscribite" class="footer__sections-site" href="/suscripciones/" target="_self">Suscribite</a><a aria-label="Quiénes Somos" class="footer__sections-site" href="/institucionales/quienes-somos/" target="_self">Quiénes Somos</a><a aria-label="Portal de Proveedores" class="footer__sections-site" href="https://www.cobranzas.com/v2/login.asp?client_code=ECR" rel="noopener noreferrer" target="_blank">Portal de Proveedores<span class="visually-hidden">abre en nueva pestaña</span></a><a aria-label="Trabajá con nosotros" class="footer__sections-site" href="https://cronista.hiringroom.com/jobs" rel="noopener noreferrer" target="_blank">Trabajá con nosotros<span class="visually-hidden">abre en nueva pestaña</span></a></section><section class="footer__copyright"><span>Copyright 2025 cronista.com</span><span class="footer__dot"></span><span>Todos los derechos reservados</span><span class="footer__dot"></span><a aria-label="Términos y condiciones" class="link" href="/institucional/terminos-y-condiciones/" target="_self">Términos y condiciones</a><span class="footer__dot"></span><a aria-label="Privacidad" class="link" href="/institucional/politicas-de-privacidad/" target="_self">Privacidad</a><span class="footer__dot"></span><a aria-label="Consentimiento" class="link" href="https://www.cronista.com/#" target="_self">Consentimiento</a><span class="footer__dot"></span><span>Tel: <!-- -->+54 11 7078-3270</span></section><section class="footer__location"><span><b>cronista.com</b> es propiedad de El Cronista Comercial S.A Registro de propiedad intelectual: 56576959</span><span class="footer__dot"></span><span>"N° de edición: 10.815 - 25 de Marzo de 2026</span><span class="footer__dot"></span><span>Director Periodístico: Hernán de Goñi</span></section></div><div id="fusion-static-exit:f0fNmwFuj1zsXT" style="display:none" data-fusion-component="f0fNmwFuj1zsXT"></div></footer></div></div><script id="fusion-metadata" type="application/javascript">window.Fusion=window.Fusion||{};Fusion.arcSite="el-cronista";Fusion.contextPath="/pf";Fusion.mxId="00000000";Fusion.deployment="483";Fusion.globalContent={"StatusCode":200,"Payload":[{"updated_on":"2025-09-12T19:13:49.743Z","path":"/","description":"ecommerce","organization":"elcronista","slug":"ecommerce","name":"ecommerce"}],"_id":"c90cfbc34e0ad6a93b3f1c4f1b04d39181f3662a8537517b5da2768e34a669e6"};Fusion.globalContentConfig={"source":"tags-api","query":{"uri":"/tema/ecommerce-co/","slug":"ecommerce","arc-site":"el-cronista"}};Fusion.lastModified=1774476470313;Fusion.contentCache={"story-feed-tags":{"{\"feedOffset\":0,\"feedSize\":10,\"tagSlug\":\"ecommerce\"}":{"data":{"type":"results","version":"0.6.0","content_elements":[{"description":{"basic":"El crecimiento del comercio electrónico se mantiene, pero el foco del mercado pasa a la rentabilidad, la integración tecnológica y la eficiencia operativa."},"source":{"system":"composer"},"taxonomy":{"primary_section":{"path":"/colombia/finanzas-y-economia","name":"Finanzas y economía","_id":"/colombia/finanzas-y-economia"},"tags":[{"description":"ecommerce","_id":"M4SBRDDA6FD3JOKOVEXUUPOC2E","text":"ecommerce","slug":"ecommerce"},{"description":"La República de Colombia es un país ubicado en América del Sur con regiones insulares en América del Norte. Limita con el mar Caribe al norte, Venezuela al este y noreste, Brasil al sureste, Ecuador y Perú al sur y suroeste, el océano Pacífico al oeste y Panamá al noroeste. Colombia está dividida en 32 departamentos. El Distrito Capital de Bogotá es la ciudad más grande del país.","_id":"47REXJDLVJBSDCM53NTQS6OTCQ","text":"Colombia","slug":"colombia"}]},"label":{"free":{"display":true,"text":"Economía digital"}},"promo_items":{"basic":{"auth":{"1":"c8668c0f4d412a460cd46c49e2aa962ccb220be070743242628dee2a838b56e3"},"subtitle":"ecommerce","caption":"El comercio electrónico en Colombia consolida su crecimiento con nuevas dinámicas en pagos digitales, publicidad y logística que redefinen la competencia en el mercado.","_id":"WLEVTKHECFHUTMJKT5VB6UCFAY","type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/elcronista/WLEVTKHECFHUTMJKT5VB6UCFAY.jpg"}},"canonical_url":"/colombia/finanzas-y-economia/confirmado-el-ecommerce-en-colombia-supera-los-145-billones-que-cambia-en-pagos-retail-media-y-logistica-en-2025/","content_restrictions":{"content_code":"free-access"},"display_date":"2026-03-25T18:31:38.23Z","credits":{"by":[{"image":{"version":"0.5.8","url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/elcronista/4d2af5c0-e2c7-42c0-b827-c7fa4eea9795.webp","type":"image","auth":{"1":"13cdd68e9aaf186f8a3aa65ce6865d4dc827ca6e24a7953dbdf7c17854d0d44b"}},"socialLinks":[{"site":"email","deprecated":true,"deprecation_msg":"Please use social_links.","url":"sdetoma@cronista.com"},{"site":"linkedin","deprecated":true,"deprecation_msg":"Please use social_links.","url":"juan-sebastian-de-toma"}],"social_links":[{"site":"email","url":"sdetoma@cronista.com"},{"site":"linkedin","url":"juan-sebastian-de-toma"}],"name":"Sebastián De Toma","description":"Periodista especializado en tecnología, negocios y cultura digital, interesado en la inteligencia artificial y la transformación de los medios. Recibió premios ADEPA y ESET por distintos trabajos periodísticos.\n","_id":"sebastian-de-toma","additional_properties":{"original":{"image":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/elcronista/4d2af5c0-e2c7-42c0-b827-c7fa4eea9795.webp","lastName":"De Toma","education":[],"role":"Editor de El Cronista España y Colombia","bio":"Periodista especializado en tecnología, negocios y cultura digital, interesado en la inteligencia artificial y la transformación de los medios. Recibió premios ADEPA y ESET por distintos trabajos periodísticos.\n","affiliations":"Florencia Pulla, Matías Castro, Adrián Mansilla, Lucía Sánchez Villegas","linkedin":"juan-sebastian-de-toma","expertise":"Tecnología, Móviles, Inteligencia Artificial, Emprendedores","firstName":"Sebastián ","books":[],"podcasts":[],"awards":[],"_id":"sebastian-de-toma","bio_page":"/autor/sebastian-de-toma","last_updated_date":"2025-11-03T13:42:32.368Z","byline":"Sebastián De Toma","slug":"sebastian-de-toma","email":"sdetoma@cronista.com"}},"type":"author","version":"0.5.8","url":"/autor/sebastian-de-toma","slug":"sebastian-de-toma"}]},"headlines":{"basic":"Confirmado: el eCommerce en Colombia supera los $145 billones | Qué cambia en pagos, retail media y logística en 2025"},"first_publish_date":"2026-03-25T18:31:38.23Z","websites":{"el-cronista":{"website_url":"/colombia/finanzas-y-economia/confirmado-el-ecommerce-en-colombia-supera-los-145-billones-que-cambia-en-pagos-retail-media-y-logistica-en-2025/","website_section":{"name":"Finanzas y economía"}}},"last_updated_date":"2026-03-25T18:31:38.353Z","publish_date":"2026-03-25T18:31:38.23Z","_id":"2MFESY2OLBG7BKKBDTRX2EXADY"},{"subheadlines":{"basic":"El sector creció en facturación y sumó 1,3 millones de nuevos compradores en 2025. Las compras internacionales crecieron, mientras que seis de cada diez empresas incorporaron IA en sus procesos."},"source":{"system":"composer"},"taxonomy":{"primary_section":{"path":"/infotechnology/it-business","name":"IT Business","_id":"/infotechnology/it-business"},"tags":[{"description":"ecommerce","_id":"66BIZWNN6JEJRAUKG3S7R7ZT7Y","text":"ecommerce","slug":"ecommerce"},{"description":"comercio electrónico","_id":"YXY4HGYOVFHCJOEXS55NEIV53Q","text":"comercio electrónico","slug":"comercio-electronico"},{"description":"Tag para unificar todas las notas de la sección","_id":"CKRJ3MZUYZCUXNMWTKBP4IBDMA","text":"Infotechnology","slug":"infotechnology"}]},"label":{"free":{"display":true,"text":"Relevamiento"}},"promo_items":{"basic":{"auth":{"1":"843ec06afafdcd9e54ca0e37f37aff9f4ae76a506ecb44d994a4dd45429a4874"},"subtitle":"190326","caption":"","_id":"MS3YBZ5CAFDNZKBLWUYIFDOXX4","type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/elcronista/MS3YBZ5CAFDNZKBLWUYIFDOXX4.jpg"}},"canonical_url":"/infotechnology/it-business/e-commerce-en-argentina-entre-el-boom-de-compras-en-el-exterior-y-la-adopcion-rapida-de-ia/","content_restrictions":{"content_code":"free-access"},"display_date":"2026-03-19T14:29:28.113Z","headlines":{"basic":"E-commerce en Argentina: entre el boom de compras en el exterior y la adopción rápida de IA"},"first_publish_date":"2026-03-19T14:29:28.113Z","websites":{"el-cronista":{"website_url":"/infotechnology/it-business/e-commerce-en-argentina-entre-el-boom-de-compras-en-el-exterior-y-la-adopcion-rapida-de-ia/","website_section":{"name":"IT Business"}}},"last_updated_date":"2026-03-19T14:29:28.292Z","publish_date":"2026-03-19T14:29:28.113Z","_id":"5PGLRJUL7RDODAF6SXVKLDDI5U"},{"source":{"system":"composer"},"taxonomy":{"primary_section":{"path":"/columnistas","name":"Columnistas","_id":"/columnistas"},"tags":[{"description":"ecommerce","_id":"ATEF6RXW5BGG3H3UP45RZQLXZQ","text":"ecommerce","slug":"ecommerce"},{"description":"sincronización","_id":"ZDP6WG4E3VDSFPN2SMFBM4YX24","text":"sincronización","slug":"sincronizacion"},{"description":"comercio electrónico","_id":"H6BYW7R3ZRF7DMIAZJS5456SYM","text":"comercio electrónico","slug":"comercio-electronico"}]},"label":{"free":{"display":true,"text":"Opinión"}},"promo_items":{"basic":{"auth":{"1":"c08c76a1b12ea1944d62732452cb7332177ed204f6d805fcaef6de4981d4248e"},"subtitle":"lamason 1","caption":"","_id":"YANO7VBI3BCPRELOJ2D7K53P5Y","type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/elcronista/YANO7VBI3BCPRELOJ2D7K53P5Y.jpg"}},"canonical_url":"/columnistas/sincronizacion-la-columna-vertebral-que-sostiene-la-promesa-omnicanal/","content_restrictions":{"content_code":"free-access"},"display_date":"2026-03-01T13:16:35.965Z","credits":{"by":[{"image":{"version":"0.5.8","url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/elcronista/PLAX3MLRCFCMFDMIRAT6HAINYQ.png","type":"image","auth":{"1":"5970d099575eaa8e9c53d7fa585060cd126fbd2a926ba2a8045b31824caf885e"}},"socialLinks":[{"site":"email","deprecated":true,"deprecation_msg":"Please use social_links.","url":""}],"social_links":[{"site":"email","url":""}],"name":"Diego Miranda Iglesias","description":"","_id":"DiegoMirandaIglesias","additional_properties":{"original":{"lastName":"Miranda Iglesias","image":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/elcronista/PLAX3MLRCFCMFDMIRAT6HAINYQ.png","role":"fundador y director de Lamason Agency","education":[],"longBio":"","native_app_rendering":false,"fuzzy_match":false,"affiliations":"","bio":"","firstName":"Diego","books":[],"podcasts":[],"contributor":false,"awards":[],"_id":"DiegoMirandaIglesias","bio_page":"","last_updated_date":"2026-03-01T12:59:31.383Z","byline":"Diego Miranda Iglesias","email":"","slug":"Diego Miranda Iglesias","status":true}},"type":"author","version":"0.5.8","url":"","slug":"Diego Miranda Iglesias"}]},"headlines":{"basic":"Sincronización: la columna vertebral que sostiene la promesa omnicanal"},"first_publish_date":"2026-03-01T13:16:35.965Z","websites":{"el-cronista":{"website_url":"/columnistas/sincronizacion-la-columna-vertebral-que-sostiene-la-promesa-omnicanal/","website_section":{"name":"Columnistas"}}},"last_updated_date":"2026-03-01T13:16:36.089Z","publish_date":"2026-03-01T13:16:35.965Z","_id":"FHS4FGVW6RGMXM2OY5ICALFBLY"},{"subheadlines":{"basic":"Una empresa emblemática del comercio electrónico dedició recortar 800 puestos de trabajo, pese a sólidos resultados financieros de 2025."},"source":{"system":"composer"},"taxonomy":{"primary_section":{"path":"/infotechnology/it-business","name":"IT Business","_id":"/infotechnology/it-business"},"tags":[{"description":"eBay","_id":"O6NMJTS6JJA3BNFCCKDJMUFVEQ","text":"eBay","slug":"ebay"},{"description":"despidos","_id":"SF3KE5WOKRD6NGH5XEZGAWTTEY","text":"despidos","slug":"despidos"},{"description":"Tag para unificar todas las notas de la sección","_id":"CHIB3R2S7NG53JXGMKUH5U7EM4","text":"Infotechnology","slug":"infotechnology"},{"description":"ecommerce","_id":"QGFJSMM5BZFRHI57U7A6RLRBVM","text":"ecommerce","slug":"ecommerce"}]},"label":{"free":{"display":true,"text":"Transformación"}},"promo_items":{"basic":{"auth":{"1":"5e70a18641f3099d0bbebfd11c943c6958320200474c8c0683ada424ea245de7"},"alt_text":"comercio electrónico","subtitle":"comercio electrónico","caption":"","_id":"X56XXWF6AZDZBHKXD7EEKV3OVY","type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/elcronista/X56XXWF6AZDZBHKXD7EEKV3OVY.jpg"}},"canonical_url":"/infotechnology/it-business/gigante-del-e-commerce-anuncio-una-historica-ronda-de-despidos-masivos/","content_restrictions":{"content_code":"free-access"},"display_date":"2026-02-27T13:28:03.395Z","headlines":{"basic":"Gigante del e-commerce anunció una histórica ronda de despidos masivos"},"first_publish_date":"2026-02-27T13:28:03.395Z","websites":{"el-cronista":{"website_url":"/infotechnology/it-business/gigante-del-e-commerce-anuncio-una-historica-ronda-de-despidos-masivos/","website_section":{"name":"IT Business"}}},"last_updated_date":"2026-02-27T13:28:03.476Z","publish_date":"2026-02-27T13:28:03.395Z","_id":"TQXFY6G7MRCL7EUVYSFWCW3HCM"},{"subheadlines":{"basic":"El eCommerce tuvo un crecimiento de 20.15% anual en durante el año pasado, su tercer año consecutivo con crecimiento de doble dígito"},"source":{"system":"composer"},"taxonomy":{"primary_section":{"path":"/mexico/finanzas-economia","name":"Finanzas y economía","_id":"/mexico/finanzas-economia"},"tags":[{"description":"INEGI","_id":"7X4WBJV3PVHRXOAKLA2NDPKEKU","text":"INEGI","slug":"inegi"},{"description":"comercio","_id":"GSRIY4LPC5AA3N263XSUYQTRZE","text":"comercio","slug":"comercio"},{"description":"Consumo","_id":"YLA4KA22WBEBJHOYMZYX3N6OOY","text":"Consumo","slug":"consumo"},{"description":"ecommerce","_id":"EOC2TGQPO5FJLMGGKOIYHTLDE4","text":"ecommerce","slug":"ecommerce"}]},"promo_items":{"basic":{"auth":{"1":"725fc457d8be366d4049de06cbb552296e6a471209eca28f47624b9310d64eb9"},"alt_text":"Maquillaje compras ventas online belleza","subtitle":"Maquillaje compras ventas online belleza","caption":"","_id":"GAIC7AFXDBFLFJEJQGET3WRMJE","type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/elcronista/GAIC7AFXDBFLFJEJQGET3WRMJE.jpg"}},"canonical_url":"/mexico/finanzas-economia/el-e-commerce-crece-20-y-sostiene-al-comercio-minorista-en-medio-de-remesas-debiles-y-menor-confianza/","content_restrictions":{"content_code":"free-access"},"display_date":"2026-02-23T12:00:01Z","credits":{"by":[{"image":{"version":"0.5.8","url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/elcronista/3a0ddc9c-e95f-415d-9539-101c594dfeae.jpeg","type":"image","auth":{"1":"17044df7d4ef7411c7d321aa76f8d90deabf6b4f2d99d006c4e76e14beb81520"}},"socialLinks":[{"site":"email","deprecated":true,"deprecation_msg":"Please use social_links.","url":""},{"site":"twitter","deprecated":true,"deprecation_msg":"Please use social_links.","url":"MarioAlavez_"},{"site":"linkedin","deprecated":true,"deprecation_msg":"Please use social_links.","url":"https://www.linkedin.com/in/mario-arturo-alavez-garc%C3%ADa-446029121/"}],"org":"México","social_links":[{"site":"email","url":""},{"site":"twitter","url":"MarioAlavez_"},{"site":"linkedin","url":"https://www.linkedin.com/in/mario-arturo-alavez-garc%C3%ADa-446029121/"}],"name":"Mario Alavez","description":"Los números cuentan historias, encontrarlas y llevarlas a la realidad es mi pasión. “Nice story, now show me the data”.","_id":"Mario_Alavez","additional_properties":{"original":{"lastName":"Alavez","role":"Reportero, El Cronista México","education":[],"native_app_rendering":false,"affiliations":"","bio":"Los números cuentan historias, encontrarlas y llevarlas a la realidad es mi pasión. “Nice story, now show me the data”.","linkedin":"https://www.linkedin.com/in/mario-arturo-alavez-garc%C3%ADa-446029121/","expertise":"Macroeconomía, energía, empresas, finanzas, automotriz y telecomunicaciones. \n","twitter":"MarioAlavez_","contributor":false,"beat":"Energía, macroeconomía, telecomunicaciones, empresas.","bio_page":"/autor/mario-alavez/","last_updated_date":"2025-12-11T00:17:33.357Z","byline":"Mario Alavez","email":"","slug":"mario-alavez","image":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/elcronista/3a0ddc9c-e95f-415d-9539-101c594dfeae.jpeg","longBio":"","fuzzy_match":false,"firstName":"Mario","books":[],"podcasts":[],"awards":[],"location":"México","_id":"Mario_Alavez","status":true}},"type":"author","version":"0.5.8","url":"/autor/mario-alavez/","slug":"mario-alavez"}]},"headlines":{"basic":"El e-commerce crece 20% y sostiene al comercio minorista en medio de remesas débiles y menor confianza"},"first_publish_date":"2026-02-23T12:00:01Z","websites":{"el-cronista":{"website_url":"/mexico/finanzas-economia/el-e-commerce-crece-20-y-sostiene-al-comercio-minorista-en-medio-de-remesas-debiles-y-menor-confianza/","website_section":{"name":"Finanzas y economía"}}},"last_updated_date":"2026-02-23T12:00:10.501Z","publish_date":"2026-02-23T12:00:01Z","_id":"DO4KTWH7Z5DQNIZJ4OR4A2TUAQ"},{"subheadlines":{"basic":"La venta de bienes y servicios por internet es el sexto sector con mayor valor dentro del Producto Interno Bruto."},"description":{"basic":"El Inegi detalló que el crecimiento del comercio electrónico al por menor en 2024 fue impulsado por el alza en las compras hechas a través del social commerce, es decir, la venta a través de canales como TikTok o WhatsApp."},"source":{"system":"composer"},"taxonomy":{"primary_section":{"path":"/mexico/finanzas-economia","name":"Finanzas y economía","_id":"/mexico/finanzas-economia"},"tags":[{"description":"comercio","_id":"G436L65J4RGXLNMHUI43VUB76E","text":"comercio","slug":"comercio"},{"description":"ecommerce","_id":"3OLWR7OKRBHHXM654A3WNW2YKY","text":"ecommerce","slug":"ecommerce"},{"description":"Ventas","_id":"5AIKRMCHGJDYTNTQIUAZR76DD4","text":"Ventas","slug":"ventas"},{"description":"Consumo","_id":"TWQJZPOIQFBVBB7H2GE3FLO6KI","text":"Consumo","slug":"consumo"},{"description":"México","_id":"ERXFPLJ26BHXPMEDRO6TOC5O6M","text":"México","slug":"mexico"},{"description":"INEGI","_id":"SFLOKBRMS5CWRPDRJ2FCMCO5QU","text":"INEGI","slug":"inegi"}]},"promo_items":{"basic":{"auth":{"1":"29bbf145fd9cb561d44a7eac219cfc6c4749abc66e2a95b1193e090a59ef2652"},"subtitle":"Impacto del social commerce en el PIB","caption":"","_id":"YML6KMAJRBDMFCBPDTMNCGJXJU","type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/elcronista/YML6KMAJRBDMFCBPDTMNCGJXJU.png"}},"canonical_url":"/mexico/finanzas-economia/del-chat-y-los-videos-virales-al-pib-vender-por-whatsapp-y-tiktok-ya-pesa-en-la-economia-mexicana/","content_restrictions":{"content_code":"free-access"},"display_date":"2026-02-18T18:23:56.779Z","credits":{"by":[{"image":{"version":"0.5.8","url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/elcronista/3a0ddc9c-e95f-415d-9539-101c594dfeae.jpeg","type":"image","auth":{"1":"17044df7d4ef7411c7d321aa76f8d90deabf6b4f2d99d006c4e76e14beb81520"}},"socialLinks":[{"site":"email","deprecated":true,"deprecation_msg":"Please use social_links.","url":""},{"site":"twitter","deprecated":true,"deprecation_msg":"Please use social_links.","url":"MarioAlavez_"},{"site":"linkedin","deprecated":true,"deprecation_msg":"Please use social_links.","url":"https://www.linkedin.com/in/mario-arturo-alavez-garc%C3%ADa-446029121/"}],"org":"México","social_links":[{"site":"email","url":""},{"site":"twitter","url":"MarioAlavez_"},{"site":"linkedin","url":"https://www.linkedin.com/in/mario-arturo-alavez-garc%C3%ADa-446029121/"}],"name":"Mario Alavez","description":"Los números cuentan historias, encontrarlas y llevarlas a la realidad es mi pasión. “Nice story, now show me the data”.","_id":"Mario_Alavez","additional_properties":{"original":{"lastName":"Alavez","role":"Reportero, El Cronista México","education":[],"native_app_rendering":false,"affiliations":"","bio":"Los números cuentan historias, encontrarlas y llevarlas a la realidad es mi pasión. “Nice story, now show me the data”.","linkedin":"https://www.linkedin.com/in/mario-arturo-alavez-garc%C3%ADa-446029121/","expertise":"Macroeconomía, energía, empresas, finanzas, automotriz y telecomunicaciones. \n","twitter":"MarioAlavez_","contributor":false,"beat":"Energía, macroeconomía, telecomunicaciones, empresas.","bio_page":"/autor/mario-alavez/","last_updated_date":"2025-12-11T00:17:33.357Z","byline":"Mario Alavez","email":"","slug":"mario-alavez","image":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/elcronista/3a0ddc9c-e95f-415d-9539-101c594dfeae.jpeg","longBio":"","fuzzy_match":false,"firstName":"Mario","books":[],"podcasts":[],"awards":[],"location":"México","_id":"Mario_Alavez","status":true}},"type":"author","version":"0.5.8","url":"/autor/mario-alavez/","slug":"mario-alavez"}]},"headlines":{"basic":"Del chat y los videos virales al PIB: vender por WhatsApp y TikTok ya pesa en la economía mexicana"},"first_publish_date":"2026-02-18T18:23:56.779Z","websites":{"el-cronista":{"website_url":"/mexico/finanzas-economia/del-chat-y-los-videos-virales-al-pib-vender-por-whatsapp-y-tiktok-ya-pesa-en-la-economia-mexicana/","website_section":{"name":"Finanzas y economía"}}},"last_updated_date":"2026-02-18T18:23:56.895Z","publish_date":"2026-02-18T18:23:56.779Z","_id":"ZBYZYJELVJCJDLNFZ3HRYNQBOI"},{"subheadlines":{"basic":"Entre la euforia y la creciente preocupación por la competencia externa: “Lo que entra de afuera no paga impuestos”, advierten los jugadores del e-commerce local"},"source":{"system":"composer"},"taxonomy":{"primary_section":{"path":"/economia-politica","name":"Economía y Política","_id":"/economia-politica"},"tags":[{"description":"compras al exterior","_id":"2SWTMJNR2JCRPACGCDG26KSIZA","text":"compras al exterior","slug":"compras-al-exterior"},{"description":"comercio electrónico","_id":"XYRTRVQR4VAFFDWOKUXABSRNNA","text":"comercio electrónico","slug":"comercio-electronico"},{"description":"ecommerce","_id":"4XE2UY7ENJCGJFV55RRGNEDKQM","text":"ecommerce","slug":"ecommerce"},{"description":"CACE","_id":"R2NDIM6LYVFG3H5KF5XXW6JVUY","text":"CACE","slug":"cace-102084"},{"description":"alivio fiscal","_id":"ZPLH2BY6DZALFBBL4C3M6SJPMM","text":"alivio fiscal","slug":"alivio-fiscal"},{"description":"Shein","_id":"OY5PLJNZ4REOVGFXJF4WQMMP7I","text":"Shein","slug":"shein"},{"description":"Temu","_id":"YOAASRFSWBEX3EMXHOGACB4BJE","text":"Temu","slug":"temu"},{"description":"Importaciones","_id":"R37HIA4UKFDIDPI55VKCIGVMAE","text":"Importaciones","slug":"importaciones"}]},"label":{"free":{"display":true,"text":"Alivio fiscal"}},"promo_items":{"basic":{"auth":{"1":"90389fecc963183ce446a3d6f5192206594e7759171005909973746b0a2ecfcb"},"alt_text":"Adiós Shein y Temu: la UE impone un pasaporte digital textil obligatorio desde 2026, ¿qué cambia para el consumidor?","subtitle":"Adiós Shein y Temu: la UE impone un pasaporte digital textil obligatorio desde 2026, ¿qué cambia para el consumidor?","caption":"","_id":"PKFWZV4TCRFWDFGEM4BD6QXWJE","type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/elcronista/PKFWZV4TCRFWDFGEM4BD6QXWJE.jpg"}},"canonical_url":"/economia-politica/importaciones-la-medida-que-hace-la-diferencia-contra-las-plataformas-chinas-y-la-ventaja-que-mantiene-un-sector-local/","content_restrictions":{"content_code":"closed"},"display_date":"2026-02-05T15:22:47.101Z","credits":{"by":[{"name":"Belén Ehuletche","_id":"belen-ehuletche","additional_properties":{"original":{"firstName":"Belén Ehuletche","books":[],"podcasts":[],"education":[],"awards":[],"_id":"belen-ehuletche","bio_page":"/autor/belen-ehuletche","last_updated_date":"2025-09-12T20:32:00.714Z","byline":"Belén Ehuletche","slug":"belen-ehuletche"}},"type":"author","version":"0.5.8","url":"/autor/belen-ehuletche","slug":"belen-ehuletche"}]},"headlines":{"basic":"Importaciones: la medida que hace la diferencia contra Shein y Temu y la ventaja que mantiene un sector local"},"first_publish_date":"2026-02-05T15:22:47.101Z","websites":{"el-cronista":{"website_url":"/economia-politica/importaciones-la-medida-que-hace-la-diferencia-contra-las-plataformas-chinas-y-la-ventaja-que-mantiene-un-sector-local/","website_section":{"name":"Economía y Política"}}},"last_updated_date":"2026-02-05T18:34:34.792Z","publish_date":"2026-02-05T18:34:34.603Z","_id":"YEZN56HNCVHMDJBO3L3QMZDR2E"},{"subheadlines":{"basic":"El salto de 270% en las importaciones vía courier en 2025 redefinió las dinámicas de consumo. Aseguran que Argentina se consolida como potencia emergente en la región."},"source":{"system":"composer"},"taxonomy":{"primary_section":{"path":"/economia-politica","name":"Economía y Política","_id":"/economia-politica"},"tags":[{"description":"ecommerce","_id":"TAIFNEJJVFCRTPHNFLLWTJKHKQ","text":"ecommerce","slug":"ecommerce"},{"description":"compras al exterior","_id":"4UOL7VTD2JAYHIAID3U3W4CPME","text":"compras al exterior","slug":"compras-al-exterior-118595"},{"description":"Importaciones","_id":"TGNPVXPYCZDGZA2H5IB74G47AI","text":"Importaciones","slug":"importaciones"}]},"label":{"free":{"display":true,"text":"Apertura comercial"}},"promo_items":{"basic":{"auth":{"1":"bc693009aa2ac302fe76d442c69b090a3b9b368ac09fc4413ff2d46b6fc803ba"},"alt_text":"eCommerce, comercio electrónico","subtitle":"eCommerce, comercio electrónico","caption":"","_id":"NPIFLVHPBBE6LIUVDFLX6WRY7Q","type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/elcronista/NPIFLVHPBBE6LIUVDFLX6WRY7Q.jpg"}},"canonical_url":"/economia-politica/por-el-boom-de-compras-al-exterior-este-sector-puede-crecer-dos-digitos-en-2026/","content_restrictions":{"content_code":"free-access"},"display_date":"2026-01-27T11:00:00Z","credits":{"by":[{"name":"Belén Ehuletche","_id":"belen-ehuletche","additional_properties":{"original":{"firstName":"Belén Ehuletche","books":[],"podcasts":[],"education":[],"awards":[],"_id":"belen-ehuletche","bio_page":"/autor/belen-ehuletche","last_updated_date":"2025-09-12T20:32:00.714Z","byline":"Belén Ehuletche","slug":"belen-ehuletche"}},"type":"author","version":"0.5.8","url":"/autor/belen-ehuletche","slug":"belen-ehuletche"}]},"headlines":{"basic":"Por el boom de compras al exterior, este sector puede crecer dos dígitos en 2026 "},"first_publish_date":"2026-01-27T11:00:00Z","websites":{"el-cronista":{"website_url":"/economia-politica/por-el-boom-de-compras-al-exterior-este-sector-puede-crecer-dos-digitos-en-2026/","website_section":{"name":"Economía y Política"}}},"last_updated_date":"2026-01-27T12:57:03.916Z","publish_date":"2026-01-27T12:57:03.704Z","_id":"LNCJGQD4JVEKFJT6O2MW5OS4TQ"},{"subheadlines":{"basic":"La confianza y la experiencia los usuarios son esenciales para impulsar al mercado: ARCA WW"},"description":{"basic":"Al cierre de 2023, las quejas por fraudes cibernéticos aumentaron 20.1% anual en México."},"source":{"system":"composer"},"taxonomy":{"primary_section":{"path":"/mexico/actualidad-mx","name":"Actualidad","_id":"/mexico/actualidad-mx"},"tags":[{"description":"compras on line","_id":"EAGXECUENJA4HLROZKS3DWDYGA","text":"compras on line","slug":"compras-on-line"},{"description":"ecommerce","_id":"CH5CFH4UNZDLNHQN33HINRSIWI","text":"ecommerce","slug":"ecommerce"}]},"promo_items":{"basic":{"auth":{"1":"415494c18a92aeb2bd95c59eec3e2aaffc3aa7cf68f117e62efe26a087a10905"},"alt_text":"5ff75546aebf9.jpg","subtitle":"5ff75546aebf9.jpg","caption":"México está entre los 15 países con mayor cantidad de compras online.","_id":"TIETQ22IL5G67NDVG6UCCZNWQY","type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/elcronista/TIETQ22IL5G67NDVG6UCCZNWQY.jpg"}},"canonical_url":"/mexico/actualidad-mx/ventas-online-experiencia-del-cliente-el-reto-del-social-commerce/","content_restrictions":{"content_code":"free-access"},"display_date":"2025-12-16T18:18:21.724Z","credits":{"by":[{"image":{"version":"0.5.8","url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/elcronista/3a0ddc9c-e95f-415d-9539-101c594dfeae.jpeg","type":"image","auth":{"1":"17044df7d4ef7411c7d321aa76f8d90deabf6b4f2d99d006c4e76e14beb81520"}},"socialLinks":[{"site":"email","deprecated":true,"deprecation_msg":"Please use social_links.","url":""},{"site":"twitter","deprecated":true,"deprecation_msg":"Please use social_links.","url":"MarioAlavez_"},{"site":"linkedin","deprecated":true,"deprecation_msg":"Please use social_links.","url":"https://www.linkedin.com/in/mario-arturo-alavez-garc%C3%ADa-446029121/"}],"org":"México","social_links":[{"site":"email","url":""},{"site":"twitter","url":"MarioAlavez_"},{"site":"linkedin","url":"https://www.linkedin.com/in/mario-arturo-alavez-garc%C3%ADa-446029121/"}],"name":"Mario Alavez","description":"Los números cuentan historias, encontrarlas y llevarlas a la realidad es mi pasión. “Nice story, now show me the data”.","_id":"Mario_Alavez","additional_properties":{"original":{"lastName":"Alavez","role":"Reportero, El Cronista México","education":[],"native_app_rendering":false,"affiliations":"","bio":"Los números cuentan historias, encontrarlas y llevarlas a la realidad es mi pasión. “Nice story, now show me the data”.","linkedin":"https://www.linkedin.com/in/mario-arturo-alavez-garc%C3%ADa-446029121/","expertise":"Macroeconomía, energía, empresas, finanzas, automotriz y telecomunicaciones. \n","twitter":"MarioAlavez_","contributor":false,"beat":"Energía, macroeconomía, telecomunicaciones, empresas.","bio_page":"/autor/mario-alavez/","last_updated_date":"2025-12-11T00:17:33.357Z","byline":"Mario Alavez","email":"","slug":"mario-alavez","image":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/elcronista/3a0ddc9c-e95f-415d-9539-101c594dfeae.jpeg","longBio":"","fuzzy_match":false,"firstName":"Mario","books":[],"podcasts":[],"awards":[],"location":"México","_id":"Mario_Alavez","status":true}},"type":"author","version":"0.5.8","url":"/autor/mario-alavez/","slug":"mario-alavez"}]},"headlines":{"basic":"Ventas online | Experiencia del cliente, el reto del social commerce"},"first_publish_date":"2025-12-16T18:18:21.724Z","websites":{"el-cronista":{"website_url":"/mexico/actualidad-mx/ventas-online-experiencia-del-cliente-el-reto-del-social-commerce/","website_section":{"name":"Actualidad"}}},"last_updated_date":"2025-12-16T18:18:21.829Z","publish_date":"2025-12-16T18:18:21.724Z","_id":"TQQ6MZOG5ZE7LOCYXFOPGBQSBQ"},{"subheadlines":{"basic":"En pleno Black Friday, una conocida cadena de tiendas y e-commerce suma productos de AliExpress y amplía su oferta tecnológica en Argentina"},"source":{"system":"composer"},"taxonomy":{"primary_section":{"path":"/infotechnology/actualidad","name":"Actualidad","_id":"/infotechnology/actualidad"},"tags":[{"description":"aliexpress","_id":"RIVSLXE62RFOPODQ46VHMA5HVM","text":"aliexpress","slug":"aliexpress"},{"description":"Megatone","_id":"5PSG2SBU6FAD7AGNYLXWL6RFCI","text":"Megatone","slug":"megatone"},{"description":"ecommerce","_id":"73K6PCNC6JDYJHK76M46HBBMLM","text":"ecommerce","slug":"ecommerce"},{"description":"Comercio electrónico","_id":"T4KU7ZFFWJE6TLTDLXBLIU6RRY","text":"Comercio electrónico","slug":"comercio-electronico-118838"}]},"label":{"free":{"display":true,"text":"Compras online"}},"promo_items":{"basic":{"auth":{"1":"3ce046cc3a1a8bc43d7fb7b2a0c42d49d01d41c6d1e5ad3f36b7671b2c216a91"},"alt_text":"66033f37bea60.jpg","subtitle":"66033f37bea60.jpg","caption":"Sitios como Aliexpress suelen ofrecer tanto la opción de envío por courier como la de puerta a puerta.","_id":"YAZDTICOJJDBRHYL2F77E7KOZY","type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/elcronista/YAZDTICOJJDBRHYL2F77E7KOZY.jpg"}},"canonical_url":"/infotechnology/actualidad/una-cadena-de-electro-argentina-ya-permite-comprar-productos-de-aliexpress/","content_restrictions":{"content_code":"free-access"},"display_date":"2025-11-28T18:35:13.02Z","headlines":{"basic":"Una cadena de electro argentina ya permite comprar productos de AliExpress"},"first_publish_date":"2025-11-28T18:35:13.02Z","websites":{"el-cronista":{"website_url":"/infotechnology/actualidad/una-cadena-de-electro-argentina-ya-permite-comprar-productos-de-aliexpress/","website_section":{"name":"Actualidad"}}},"last_updated_date":"2025-11-28T18:40:53.102Z","publish_date":"2025-11-28T18:40:52.941Z","_id":"UZZ77M2CGFCMJERKPXSZZGP5RM"}],"additional_properties":{"took":71,"timed_out":false},"count":542,"next":10,"_id":"9db0a82ba09424e0a8e676e1656b1a8ed8232a22ae2b1c3edd95e959f972e90c"},"expires":1774476770296,"lastModified":1774476470156}},"site-service-hierarchy":{"{\"hierarchy\":\"sidebar-colombia\"}":{"data":{"_website":"el-cronista","_id":"/","name":"El Cronista","node_type":"section","children":[{"_id":"/colombia/finanzas-y-economia","website":"el-cronista","name":"Finanzas y economía","inactive":false,"parent":{"default":"/colombia","sidebar-colombia":"/","menu-composer":"/colombia"},"ancestors":{"default":"/colombia","sidebar-colombia":["/"],"menu-composer":["/colombia","/"]},"_website":"el-cronista","node_type":"section","order":{"sidebar-colombia":1001,"menu-composer":2004},"children":[]},{"_id":"/colombia/salud-nutricion","website":"el-cronista","name":"Salud y nutrición","inactive":false,"parent":{"default":"/colombia","sidebar-colombia":"/","menu-composer":"/colombia"},"ancestors":{"default":"/colombia","sidebar-colombia":["/"],"menu-composer":["/colombia","/"]},"_website":"el-cronista","node_type":"section","order":{"sidebar-colombia":1002,"menu-composer":2005},"children":[]},{"_id":"/colombia/vida-espiritual","website":"el-cronista","name":"Vida espiritual","inactive":false,"parent":{"default":"/colombia","sidebar-colombia":"/","menu-composer":"/colombia"},"ancestors":{"default":"/colombia","sidebar-colombia":["/"],"menu-composer":["/colombia","/"]},"_website":"el-cronista","node_type":"section","order":{"sidebar-colombia":1003,"menu-composer":2007},"children":[]},{"_id":"/colombia/actualidad-co","website":"el-cronista","name":"Actualidad","inactive":false,"parent":{"default":"/colombia","sidebar-colombia":"/","menu-composer":"/colombia"},"ancestors":{"default":"/colombia","sidebar-colombia":["/"],"menu-composer":["/colombia","/"]},"_website":"el-cronista","node_type":"section","order":{"sidebar-colombia":1004,"menu-composer":2001},"children":[]},{"_id":"/colombia/tiempo-libre","website":"el-cronista","name":"Tiempo libre","inactive":false,"parent":{"default":"/colombia","sidebar-colombia":"/","menu-composer":"/colombia"},"ancestors":{"default":"/colombia","sidebar-colombia":["/"],"menu-composer":["/colombia","/"]},"_website":"el-cronista","node_type":"section","order":{"sidebar-colombia":1005,"menu-composer":2006},"children":[]},{"_id":"/colombia/mercados-dolar","website":"el-cronista","name":"Dólar y mercados","inactive":false,"parent":{"default":"/colombia","sidebar-colombia":"/","menu-composer":"/colombia"},"ancestors":{"default":"/colombia","sidebar-colombia":["/"],"menu-composer":["/colombia","/"]},"_website":"el-cronista","node_type":"section","order":{"sidebar-colombia":1006,"menu-composer":2003},"children":[]},{"_id":"/colombia/curiosidades","website":"el-cronista","name":"Curiosidades","inactive":false,"parent":{"default":"/colombia","sidebar-colombia":"/","menu-composer":"/colombia"},"ancestors":{"default":"/colombia","sidebar-colombia":["/"],"menu-composer":["/colombia","/"]},"_website":"el-cronista","node_type":"section","order":{"sidebar-colombia":1007,"menu-composer":2002},"children":[]}]},"expires":1774476553687,"lastModified":1774476253618}},"markets-list":{"{\"tokenList\":\"[{\\\"alternativeName\\\":\\\"DÓLAR/COP\\\",\\\"currencySymbol\\\":\\\"$\\\",\\\"tokenPrefixURL\\\":\\\"\\\",\\\"tokenType\\\":\\\"monedas\\\",\\\"tokenValue\\\":\\\"COP\\\"},{\\\"alternativeName\\\":\\\"ICE US COFFEE\\\",\\\"currencySymbol\\\":\\\"u$s\\\",\\\"tokenPrefixURL\\\":\\\"/MercadosOnline/commodity/\\\",\\\"tokenType\\\":\\\"commodities\\\",\\\"tokenValue\\\":\\\"KCc1\\\"},{\\\"alternativeName\\\":\\\"\\\",\\\"currencySymbol\\\":\\\"u$s\\\",\\\"tokenPrefixURL\\\":\\\"/MercadosOnline/moneda/\\\",\\\"tokenType\\\":\\\"monedas\\\",\\\"tokenValue\\\":\\\"BTC\\\"}]\"}":{"data":[{"VariacionPorcentual":0.06408,"VariacionNeta":-2.27,"Compra":3695.67,"Venta":3700.31,"Ultimo":3695.67,"ValorCierreAnterior":3697.94,"Icono":"Colombia.png","Pais":"Colombia","Tipo":"Latinoamerica","Ric":"COP=X","UltimaActualizacion":"/Date(1774474032277)/","Nombre":"Peso Colombiano","UrlId":"COP","Id":38,"alternative_name":"DÓLAR/COP","currency_symbol":"$","token_prefix_url":"","token_value":"COP","token_type":"monedas","_id":"5eef1de9a260b8865cd6fa769860e176ae0bf661c47a12338dd5678466d400b9"},{"VariacionPorcentual":3.58481,"VariacionNeta":11,"Ultimo":317.85,"ValorCierreAnterior":306.85,"Icono":"varios.png","Maximo":null,"Minimo":null,"Grupo":"","Mercado":"","GrupoVistaValue":"Otro","EsPosicionDe":null,"MesPosicion":null,"AnioPosicion":null,"Posiciones":null,"Ric":"KCc1","UltimaActualizacion":"/Date(1774473989453)/","Nombre":"ICE COFFEE DEC3","UrlId":"KCc1","Id":31,"alternative_name":"ICE US COFFEE","currency_symbol":"u$s","token_prefix_url":"/MercadosOnline/commodity/","token_value":"KCc1","token_type":"commodities","_id":"1a4db9ae94e696a02466b36009375b36be566529c0ad023e267f3ba170b25abe"},{"VariacionPorcentual":0.11427,"VariacionNeta":81.1,"Compra":71058.79,"Venta":71058.8,"Ultimo":71058.79,"ValorCierreAnterior":70977.69,"Icono":"bitcoin.png","Pais":"EEUU","Tipo":"Internacional","Ric":"BTC=X","UltimaActualizacion":"/Date(1774474032277)/","Nombre":"Bitcoin USD","UrlId":"BTC","Id":181,"alternative_name":"","currency_symbol":"u$s","token_prefix_url":"/MercadosOnline/moneda/","token_value":"BTC","token_type":"monedas","_id":"cbafb518aba479cf00ed7d624ad234a21cde25e66afb0702016cf0150ff7d62c"}],"expires":1774476514528,"lastModified":1774476214415}},"story-feed-tags-and-parent-section":{"{\"feature\":\"results-list\",\"feedOffset\":0,\"feedSize\":48,\"fromComponent\":\"result-list\",\"parentSectionId\":\"/colombia\",\"tagSlug\":\"ecommerce\"}":{"data":{"type":"results","version":"0.6.0","content_elements":[{"description":{"basic":"El crecimiento del comercio electrónico se mantiene, pero el foco del mercado pasa a la rentabilidad, la integración tecnológica y la eficiencia operativa."},"source":{"system":"composer"},"taxonomy":{"primary_section":{"path":"/colombia/finanzas-y-economia","name":"Finanzas y economía","_id":"/colombia/finanzas-y-economia"},"tags":[{"description":"ecommerce","_id":"M4SBRDDA6FD3JOKOVEXUUPOC2E","text":"ecommerce","slug":"ecommerce"},{"description":"La República de Colombia es un país ubicado en América del Sur con regiones insulares en América del Norte. Limita con el mar Caribe al norte, Venezuela al este y noreste, Brasil al sureste, Ecuador y Perú al sur y suroeste, el océano Pacífico al oeste y Panamá al noroeste. Colombia está dividida en 32 departamentos. El Distrito Capital de Bogotá es la ciudad más grande del país.","_id":"47REXJDLVJBSDCM53NTQS6OTCQ","text":"Colombia","slug":"colombia"}]},"label":{"free":{"display":true,"text":"Economía digital"}},"promo_items":{"basic":{"auth":{"1":"c8668c0f4d412a460cd46c49e2aa962ccb220be070743242628dee2a838b56e3"},"subtitle":"ecommerce","caption":"El comercio electrónico en Colombia consolida su crecimiento con nuevas dinámicas en pagos digitales, publicidad y logística que redefinen la competencia en el mercado.","_id":"WLEVTKHECFHUTMJKT5VB6UCFAY","type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/elcronista/WLEVTKHECFHUTMJKT5VB6UCFAY.jpg"}},"canonical_url":"/colombia/finanzas-y-economia/confirmado-el-ecommerce-en-colombia-supera-los-145-billones-que-cambia-en-pagos-retail-media-y-logistica-en-2025/","content_restrictions":{"content_code":"free-access"},"display_date":"2026-03-25T18:31:38.23Z","credits":{"by":[{"image":{"version":"0.5.8","url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/elcronista/4d2af5c0-e2c7-42c0-b827-c7fa4eea9795.webp","type":"image","auth":{"1":"13cdd68e9aaf186f8a3aa65ce6865d4dc827ca6e24a7953dbdf7c17854d0d44b"}},"socialLinks":[{"site":"email","deprecated":true,"deprecation_msg":"Please use social_links.","url":"sdetoma@cronista.com"},{"site":"linkedin","deprecated":true,"deprecation_msg":"Please use social_links.","url":"juan-sebastian-de-toma"}],"social_links":[{"site":"email","url":"sdetoma@cronista.com"},{"site":"linkedin","url":"juan-sebastian-de-toma"}],"name":"Sebastián De Toma","description":"Periodista especializado en tecnología, negocios y cultura digital, interesado en la inteligencia artificial y la transformación de los medios. Recibió premios ADEPA y ESET por distintos trabajos periodísticos.\n","_id":"sebastian-de-toma","additional_properties":{"original":{"image":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/elcronista/4d2af5c0-e2c7-42c0-b827-c7fa4eea9795.webp","lastName":"De Toma","education":[],"role":"Editor de El Cronista España y Colombia","bio":"Periodista especializado en tecnología, negocios y cultura digital, interesado en la inteligencia artificial y la transformación de los medios. Recibió premios ADEPA y ESET por distintos trabajos periodísticos.\n","affiliations":"Florencia Pulla, Matías Castro, Adrián Mansilla, Lucía Sánchez Villegas","linkedin":"juan-sebastian-de-toma","expertise":"Tecnología, Móviles, Inteligencia Artificial, Emprendedores","firstName":"Sebastián ","books":[],"podcasts":[],"awards":[],"_id":"sebastian-de-toma","bio_page":"/autor/sebastian-de-toma","last_updated_date":"2025-11-03T13:42:32.368Z","byline":"Sebastián De Toma","slug":"sebastian-de-toma","email":"sdetoma@cronista.com"}},"type":"author","version":"0.5.8","url":"/autor/sebastian-de-toma","slug":"sebastian-de-toma"}]},"headlines":{"basic":"Confirmado: el eCommerce en Colombia supera los $145 billones | Qué cambia en pagos, retail media y logística en 2025"},"first_publish_date":"2026-03-25T18:31:38.23Z","websites":{"el-cronista":{"website_url":"/colombia/finanzas-y-economia/confirmado-el-ecommerce-en-colombia-supera-los-145-billones-que-cambia-en-pagos-retail-media-y-logistica-en-2025/","website_section":{"name":"Finanzas y economía"}}},"last_updated_date":"2026-03-25T18:31:38.353Z","publish_date":"2026-03-25T18:31:38.23Z","_id":"2MFESY2OLBG7BKKBDTRX2EXADY"}],"additional_properties":{"took":35,"timed_out":false},"count":1,"_id":"ae5056a42c2c71da57ac9fb3e1bd23638bc1f8f9d9473d9a8354d087c22f336e"},"expires":1774476770215,"lastModified":1774476470149}},"most-read-marfeel":{"{\"country\":\"colombia\",\"limit\":5,\"offset\":0}":{"data":{"content_elements":[{"_id":"https://www.cronista.com/colombia/actualidad-co/oficial-colombia-prohibira-el-ingreso-y-la-salida-del-pais-a-quienes-no-hayan-actualizado-este-documento/","website_url":"https://www.cronista.com/colombia/actualidad-co/oficial-colombia-prohibira-el-ingreso-y-la-salida-del-pais-a-quienes-no-hayan-actualizado-este-documento/","headlines":{"basic":"Oficial | Colombia prohibirá el ingreso y la salida del país a quienes no hayan actualizado este documento"},"description":{"basic":""},"promo_items":{"basic":{"_id":"QRL57IIPNFBIDL6VNP2PRKN3JA","url":"https://cloudfront-us-east-1.images.arcpublishing.com/elcronista/QRL57IIPNFBIDL6VNP2PRKN3JA.png","type":"image","auth":{"1":"4b62f9d9ce2036757aa12ba7c6f3fd9aeac92dbfd2c5c0a5d23222919b4b8512"}}},"label":{"free":{"text":"Trámites"}},"websites":{"el-cronista":{"website_url":""}}},{"_id":"https://www.cronista.com/colombia/actualidad-co/historico-la-corte-suprema-refuerza-la-proteccion-de-los-prepensionados-colombianos-que-cambia-ahora/","website_url":"https://www.cronista.com/colombia/actualidad-co/historico-la-corte-suprema-refuerza-la-proteccion-de-los-prepensionados-colombianos-que-cambia-ahora/","headlines":{"basic":"Histórico | La Corte Suprema se aparta de la Constitucional y da más poder a los prepensionados"},"description":{"basic":""},"promo_items":{"basic":{"_id":"GAPIJG73UNFSBIRMPDD6WBK7UU","url":"https://cloudfront-us-east-1.images.arcpublishing.com/elcronista/GAPIJG73UNFSBIRMPDD6WBK7UU.jpg","type":"image","auth":{"1":"6158dd6479de7c483ef36aef2f0db853d356b8d1091b452702fa7e5f5e80dbde"}}},"label":{"free":{"text":"Seguridad social"}},"websites":{"el-cronista":{"website_url":""}}},{"_id":"https://www.cronista.com/colombia/actualidad-co/confirmado-y-oficial-el-gobierno-decreto-que-este-feriado-se-mueve-y-se-elimina-un-fin-de-semana-largo-que-disfrutaban-todos-los-trabajadores/","website_url":"https://www.cronista.com/colombia/actualidad-co/confirmado-y-oficial-el-gobierno-decreto-que-este-feriado-se-mueve-y-se-elimina-un-fin-de-semana-largo-que-disfrutaban-todos-los-trabajadores/","headlines":{"basic":"Confirmado y oficial | El Gobierno decretó que este feriado se mueve y se elimina un fin de semana largo que disfrutaban todos los trabajadores"},"description":{"basic":""},"promo_items":{"basic":{"_id":"JSZHZVNGRVESDLJHQLJHW3TWO4","url":"https://cloudfront-us-east-1.images.arcpublishing.com/elcronista/JSZHZVNGRVESDLJHQLJHW3TWO4.jpg","type":"image","auth":{"1":"041fe5b59a0633f767dee5d2ff6f86df5290b0fc8ae9afe71d357c0d9dbd9471"}}},"label":{"free":{"text":"Festivos"}},"websites":{"el-cronista":{"website_url":""}}},{"_id":"https://www.cronista.com/colombia/curiosidades/hallazgo-historico-localizan-miles-de-toneladas-de-oro-a-mas-de-1900-metros-de-altitud/","website_url":"https://www.cronista.com/colombia/curiosidades/hallazgo-historico-localizan-miles-de-toneladas-de-oro-a-mas-de-1900-metros-de-altitud/","headlines":{"basic":"Descubrimiento histórico: encuentran miles de toneladas de oro a más de 1900 metros de altura"},"description":{"basic":""},"promo_items":{"basic":{"_id":"6EKJKKZATVD2PBFOTY2OUSE3QM","url":"https://cloudfront-us-east-1.images.arcpublishing.com/elcronista/6EKJKKZATVD2PBFOTY2OUSE3QM.png","type":"image","auth":{"1":"c50d4fa8d01da798d223130967910e363b7f607ed373d3331eb3f867e79c3cc1"}}},"label":{"free":{"text":"Oro Antiguo"}},"websites":{"el-cronista":{"website_url":""}}},{"_id":"https://www.cronista.com/colombia/actualidad-co/confirmado-por-las-fuerzas-armadas-los-nacidos-en-2008-deberan-realizar-el-servicio-militar-obligatorio-sera-por-un-ano/","website_url":"https://www.cronista.com/colombia/actualidad-co/confirmado-por-las-fuerzas-armadas-los-nacidos-en-2008-deberan-realizar-el-servicio-militar-obligatorio-sera-por-un-ano/","headlines":{"basic":"Confirmado por las Fuerzas Armadas | Los nacidos en 2008 deberán realizar el servicio militar obligatorio: será por un año"},"description":{"basic":""},"promo_items":{"basic":{"_id":"CRRR4375MBCSVAKLBWLE5VXN4I","url":"https://cloudfront-us-east-1.images.arcpublishing.com/elcronista/CRRR4375MBCSVAKLBWLE5VXN4I.jpg","type":"image","auth":{"1":"8cb5b7c283ea05dc93000c0228eaab842a2336cc4718c9355b424af9d72c5e4f"}}},"label":{"free":{"text":"Nacional"}},"websites":{"el-cronista":{"website_url":""}}}],"_id":"f862e0b76ed245adc39c341fafd532fb9bb4c5d747030e648ce1487b32a17182"},"expires":1774476472538,"lastModified":1774476172458},"{\"country\":\"colombia\",\"limit\":3,\"offset\":0}":{"data":{"content_elements":[{"_id":"https://www.cronista.com/colombia/actualidad-co/oficial-colombia-prohibira-el-ingreso-y-la-salida-del-pais-a-quienes-no-hayan-actualizado-este-documento/","website_url":"https://www.cronista.com/colombia/actualidad-co/oficial-colombia-prohibira-el-ingreso-y-la-salida-del-pais-a-quienes-no-hayan-actualizado-este-documento/","headlines":{"basic":"Oficial | Colombia prohibirá el ingreso y la salida del país a quienes no hayan actualizado este documento"},"description":{"basic":""},"promo_items":{"basic":{"_id":"QRL57IIPNFBIDL6VNP2PRKN3JA","url":"https://cloudfront-us-east-1.images.arcpublishing.com/elcronista/QRL57IIPNFBIDL6VNP2PRKN3JA.png","type":"image","auth":{"1":"4b62f9d9ce2036757aa12ba7c6f3fd9aeac92dbfd2c5c0a5d23222919b4b8512"}}},"label":{"free":{"text":"Trámites"}},"websites":{"el-cronista":{"website_url":""}}},{"_id":"https://www.cronista.com/colombia/actualidad-co/historico-la-corte-suprema-refuerza-la-proteccion-de-los-prepensionados-colombianos-que-cambia-ahora/","website_url":"https://www.cronista.com/colombia/actualidad-co/historico-la-corte-suprema-refuerza-la-proteccion-de-los-prepensionados-colombianos-que-cambia-ahora/","headlines":{"basic":"Histórico | La Corte Suprema se aparta de la Constitucional y da más poder a los prepensionados"},"description":{"basic":""},"promo_items":{"basic":{"_id":"GAPIJG73UNFSBIRMPDD6WBK7UU","url":"https://cloudfront-us-east-1.images.arcpublishing.com/elcronista/GAPIJG73UNFSBIRMPDD6WBK7UU.jpg","type":"image","auth":{"1":"6158dd6479de7c483ef36aef2f0db853d356b8d1091b452702fa7e5f5e80dbde"}}},"label":{"free":{"text":"Seguridad social"}},"websites":{"el-cronista":{"website_url":""}}},{"_id":"https://www.cronista.com/colombia/actualidad-co/confirmado-y-oficial-el-gobierno-decreto-que-este-feriado-se-mueve-y-se-elimina-un-fin-de-semana-largo-que-disfrutaban-todos-los-trabajadores/","website_url":"https://www.cronista.com/colombia/actualidad-co/confirmado-y-oficial-el-gobierno-decreto-que-este-feriado-se-mueve-y-se-elimina-un-fin-de-semana-largo-que-disfrutaban-todos-los-trabajadores/","headlines":{"basic":"Confirmado y oficial | El Gobierno decretó que este feriado se mueve y se elimina un fin de semana largo que disfrutaban todos los trabajadores"},"description":{"basic":""},"promo_items":{"basic":{"_id":"JSZHZVNGRVESDLJHQLJHW3TWO4","url":"https://cloudfront-us-east-1.images.arcpublishing.com/elcronista/JSZHZVNGRVESDLJHQLJHW3TWO4.jpg","type":"image","auth":{"1":"041fe5b59a0633f767dee5d2ff6f86df5290b0fc8ae9afe71d357c0d9dbd9471"}}},"label":{"free":{"text":"Festivos"}},"websites":{"el-cronista":{"website_url":""}}}],"_id":"4437ad08b3b2cdb625f108c6b2cc3164477185f07b0c89189365ef1f2912f898"},"expires":1774476603929,"lastModified":1774476303822}},"story-feed-sections":{"{\"feedOffset\":\"\",\"feedSize\":3,\"includeSections\":\"/colombia/curiosidades,/colombia/mercados-dolar,/colombia/finanzas-y-economia,/colombia/salud-nutricion,/colombia/tiempo-libre,/colombia/vida-espiritual\"}":{"data":{"type":"results","version":"0.6.0","content_elements":[{"subheadlines":{"basic":"Esta es la cotización de cierre del real este miércoles y los cambios que tuvo el activo los últimos días."},"source":{"system":"naut-monedas-co"},"taxonomy":{"primary_section":{"path":"/colombia/mercados-dolar","name":"Dólar y mercados","_id":"/colombia/mercados-dolar"},"tags":[{"description":"divisas","text":"divisas","slug":"divisas"},{"description":"monedas","text":"monedas","slug":"monedas"},{"description":"nautmonedascol","text":"nautmonedascol","slug":"nautmonedascol"},{"description":"colombia","text":"colombia","slug":"colombia"},{"description":"cotizacion","text":"cotizacion","slug":"cotizacion"}]},"label":{"free":{"display":true,"text":"Divisas"}},"promo_items":{"basic":{"auth":{"1":"eef820fc8d52c78878565ecef9767b9dcf3978d1f18ad40c9af72da6e1f708de"},"alt_text":"Imagen naut-monedas-co","subtitle":"Imagen naut-monedas-co","caption":"","_id":"XFXQL7WB3ZEIFPFM7MIOYVHDSU","type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/elcronista/XFXQL7WB3ZEIFPFM7MIOYVHDSU.jpeg"}},"canonical_url":"/colombia/mercados-dolar/real-a-cuanto-cerro-la-cotizacion-este-miercoles-25-de-marzo-en-colombia/","display_date":"2026-03-25T22:01:57.586Z","credits":{"by":[]},"headlines":{"basic":"REAL: a cuánto cerró la cotización este miércoles 25 de marzo en Colombia"},"first_publish_date":"2026-03-25T22:01:57.586Z","websites":{"el-cronista":{"website_url":"/colombia/mercados-dolar/real-a-cuanto-cerro-la-cotizacion-este-miercoles-25-de-marzo-en-colombia/","website_section":{"name":"Dólar y mercados"}}},"last_updated_date":"2026-03-25T22:01:57.786Z","publish_date":"2026-03-25T22:01:57.586Z","_id":"3NNPF2NA5DHUL5COW4TXZ5AYCB"},{"subheadlines":{"basic":"Así cerró el euro este miércoles y las variaciones que presentó la última semana."},"source":{"system":"naut-monedas-co"},"taxonomy":{"primary_section":{"path":"/colombia/mercados-dolar","name":"Dólar y mercados","_id":"/colombia/mercados-dolar"},"tags":[{"description":"cotizacion","text":"cotizacion","slug":"cotizacion"},{"description":"monedas","text":"monedas","slug":"monedas"},{"description":"nautmonedascol","text":"nautmonedascol","slug":"nautmonedascol"},{"description":"colombia","text":"colombia","slug":"colombia"},{"description":"euro","text":"euro","slug":"euro"}]},"label":{"free":{"display":true,"text":"Mercado colombiano"}},"promo_items":{"basic":{"auth":{"1":"18edd9dec1f507e5f486735506f4b0d14dc80b8c5768f3339be1c9f54241f7b5"},"alt_text":"Imagen naut-monedas-co","subtitle":"Imagen naut-monedas-co","caption":"","_id":"5D6EDVDLQBGOJC4RE2AZXRJ3OQ","type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/elcronista/5D6EDVDLQBGOJC4RE2AZXRJ3OQ.jpeg"}},"canonical_url":"/colombia/mercados-dolar/euro-a-cuanto-cerro-su-cotizacion-este-miercoles-25-de-marzo/","display_date":"2026-03-25T22:01:53.525Z","credits":{"by":[]},"headlines":{"basic":"Euro: a cuánto cerró su cotización este miércoles 25 de marzo"},"first_publish_date":"2026-03-25T22:01:53.525Z","websites":{"el-cronista":{"website_url":"/colombia/mercados-dolar/euro-a-cuanto-cerro-su-cotizacion-este-miercoles-25-de-marzo/","website_section":{"name":"Dólar y mercados"}}},"last_updated_date":"2026-03-25T22:01:53.787Z","publish_date":"2026-03-25T22:01:53.525Z","_id":"VHZAI32F3KZAHIBDQJTZTXENPN"},{"subheadlines":{"basic":"Conoce a cuánto cerró la cotización de este activo y qué variaciones presentó la última semana."},"source":{"system":"naut-monedas-co"},"taxonomy":{"primary_section":{"path":"/colombia/mercados-dolar","name":"Dólar y mercados","_id":"/colombia/mercados-dolar"},"tags":[{"description":"cotizacion","text":"cotizacion","slug":"cotizacion"},{"description":"moneda","text":"moneda","slug":"moneda"},{"description":"dolar","text":"dolar","slug":"dolar"},{"description":"colombia","text":"colombia","slug":"colombia"},{"description":"mercado","text":"mercado","slug":"mercado"},{"description":"nautmonedascol","text":"nautmonedascol","slug":"nautmonedascol"}]},"label":{"free":{"display":true,"text":"Mercado"}},"promo_items":{"basic":{"auth":{"1":"4e182020f33c041d42605af0d58b18572243aec2590be18592cade9cd705c5aa"},"alt_text":"Imagen naut-monedas-co","subtitle":"Imagen naut-monedas-co","caption":"","_id":"K4DHVQ3KGNHIFO42B2QNB2MPLQ","type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/elcronista/K4DHVQ3KGNHIFO42B2QNB2MPLQ.jpg"}},"canonical_url":"/colombia/mercados-dolar/precio-del-dolar-hoy-asi-cerro-la-cotizacion-de-este-miercoles-25-de-marzo/","display_date":"2026-03-25T22:01:45.671Z","credits":{"by":[]},"headlines":{"basic":"Precio del DÓLAR HOY: así cerró la cotización de este miércoles 25 de marzo"},"first_publish_date":"2026-03-25T22:01:45.671Z","websites":{"el-cronista":{"website_url":"/colombia/mercados-dolar/precio-del-dolar-hoy-asi-cerro-la-cotizacion-de-este-miercoles-25-de-marzo/","website_section":{"name":"Dólar y mercados"}}},"last_updated_date":"2026-03-25T22:01:45.894Z","publish_date":"2026-03-25T22:01:45.671Z","_id":"57MEQ2YX256DL6HQXQOQGFLOQO"}],"additional_properties":{"took":39,"timed_out":false},"count":10000,"next":3,"_id":"520717a3c14972efa8c9c311c7f82f959f1170f02b6c410b71de383bfd196bc4"},"expires":1774476553737,"lastModified":1774476253634},"{\"feedOffset\":0,\"feedSize\":3,\"includeSections\":\"/colombia/actualidad-co\"}":{"data":{"type":"results","version":"0.6.0","content_elements":[{"subheadlines":{"basic":"El hallazgo de fósiles inéditos revela la presencia temprana de grandes dinosaurios carnívoros y obliga a revisar lo que se sabía sobre la evolución y distribución de los depredadores del Cretácico."},"description":{"basic":"El hallazgo de fósiles inéditos revela la presencia temprana de grandes dinosaurios carnívoros y obliga a revisar lo que se sabía sobre la evolución y distribución de los depredadores del Cretácico."},"source":{"system":"composer"},"taxonomy":{"primary_section":{"path":"/colombia/actualidad-co","name":"Actualidad","_id":"/colombia/actualidad-co"},"tags":[{"description":"descubrimiento","_id":"4O2NXGBNGVAN5JVDDTPM7ZJTJQ","text":"descubrimiento","slug":"descubrimiento"},{"description":"Dinosaurio","_id":"RPXYBJD2ZREU7CNL5BOAJCK3CI","text":"Dinosaurio","slug":"dinosaurio"},{"description":"Arqueología","_id":"MZZCEC2D3JD43EZFR7PTWBR7GE","text":"Arqueología","slug":"arqueologia"},{"description":"La República de Colombia es un país ubicado en América del Sur con regiones insulares en América del Norte. Limita con el mar Caribe al norte, Venezuela al este y noreste, Brasil al sureste, Ecuador y Perú al sur y suroeste, el océano Pacífico al oeste y Panamá al noroeste. Colombia está dividida en 32 departamentos. El Distrito Capital de Bogotá es la ciudad más grande del país.","_id":"ZXRMQ7VT7JHTXAMCUPLT3SKLIQ","text":"Colombia","slug":"colombia"}]},"label":{"free":{"display":true,"text":"Descubrimiento"}},"promo_items":{"basic":{"auth":{"1":"38305a52714c17937af72140881023c050480386cac8ac3dc594ed1c8219a9f3"},"subtitle":"Descubrimiento dinosaurio","caption":"El descubrimiento que cambia la arqueología: hallan un fósil de dinosaurio que obliga a reescribir la historia. ","_id":"4YWWA5A3BRDBDOHJNJKSR5YDFM","type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/elcronista/4YWWA5A3BRDBDOHJNJKSR5YDFM.jpg"}},"canonical_url":"/colombia/actualidad-co/el-descubrimiento-que-cambia-la-arqueologia-hallan-un-fosil-de-dinosaurio-que-obligara-a-reescribir-la-historia/","content_restrictions":{"content_code":"free-access"},"display_date":"2026-03-25T20:57:40.635Z","headlines":{"basic":"El descubrimiento que cambia la arqueología: hallan un fósil de dinosaurio que obligará a reescribir la historia"},"first_publish_date":"2026-03-25T20:57:40.635Z","websites":{"el-cronista":{"website_url":"/colombia/actualidad-co/el-descubrimiento-que-cambia-la-arqueologia-hallan-un-fosil-de-dinosaurio-que-obligara-a-reescribir-la-historia/","website_section":{"name":"Actualidad"}}},"last_updated_date":"2026-03-25T20:57:40.917Z","publish_date":"2026-03-25T20:57:40.635Z","_id":"G5DS3BNI4FHIJKBYCTCECA6WIE"},{"description":{"basic":"Así quedó la intención de voto tras la consulta del 8 de marzo en Colombia."},"source":{"system":"composer"},"taxonomy":{"primary_section":{"path":"/colombia/actualidad-co","name":"Actualidad","_id":"/colombia/actualidad-co"},"tags":[{"description":"intencion de voto","_id":"W6D4IIYKVJG7RAY6A53NNNJEFM","text":"intencion de voto","slug":"intencion-de-voto"},{"description":"Voto","_id":"ED3UI7SDBZCO7NCBF65CPRZJB4","text":"Voto","slug":"voto"},{"description":"Elecciones presidenciales","_id":"5USINCCJA5ALRNOJPMRNFFZQLI","text":"Elecciones presidenciales","slug":"elecciones-presidenciales"},{"description":"La República de Colombia es un país ubicado en América del Sur con regiones insulares en América del Norte. Limita con el mar Caribe al norte, Venezuela al este y noreste, Brasil al sureste, Ecuador y Perú al sur y suroeste, el océano Pacífico al oeste y Panamá al noroeste. Colombia está dividida en 32 departamentos. El Distrito Capital de Bogotá es la ciudad más grande del país.","_id":"6ZHKPF2JUJGXFNDDBAJZWPF364","text":"Colombia","slug":"colombia"},{"description":"Elecciones Colombia 2026","_id":"3K76OUDGFRCGXFKXVILBAMRLWY","text":"Elecciones Colombia 2026","slug":"elecciones-colombia-2026"}]},"label":{"free":{"display":true,"text":"Elecciones"}},"promo_items":{"basic":{"auth":{"1":"ed190895e65ab3044ba2c741e9759c2ee1695c31bf6bf07533973335a5eb4e53"},"subtitle":"ivan cepeda elecciones colombia","caption":"Así quedó la intención de voto tras la consulta del 8 de marzo en Colombia. (Fuente: Archivo)","_id":"TDKXIG74ORC27PA4BE3OBTADBU","type":"image","focal_point":{"x":950,"y":476},"url":"https://cloudfront-us-east-1.images.arcpublishing.com/elcronista/TDKXIG74ORC27PA4BE3OBTADBU.jpg"}},"canonical_url":"/colombia/actualidad-co/encuesta-presidencial-en-colombia-ivan-cepeda-lidera-la-intencion-de-voto-y-paloma-valencia-entra-al-top-3/","content_restrictions":{"content_code":"free-access"},"display_date":"2026-03-13T14:29:44.569Z","headlines":{"basic":"Encuesta presidencial en Colombia: Iván Cepeda lidera la intención de voto y Paloma Valencia entra al top 3"},"first_publish_date":"2026-03-13T14:17:39.703Z","websites":{"el-cronista":{"website_url":"/colombia/actualidad-co/encuesta-presidencial-en-colombia-ivan-cepeda-lidera-la-intencion-de-voto-y-paloma-valencia-entra-al-top-3/","website_section":{"name":"Actualidad"}}},"last_updated_date":"2026-03-25T17:06:39.755Z","publish_date":"2026-03-25T17:06:39.643Z","_id":"TRJTOOZS6FF4NAJOORR3KAYC3M"},{"description":{"basic":"El expresidente planteó la posibilidad de una alianza entre fuerzas de derecha y centro para evitar la fragmentación del voto opositor frente a Iván Cepeda en las elecciones presidenciales de 2026."},"source":{"system":"composer"},"taxonomy":{"primary_section":{"path":"/colombia/actualidad-co","name":"Actualidad","_id":"/colombia/actualidad-co"},"tags":[{"description":"Elecciones Colombia 2026","_id":"GKZEBINN5JEQJBSXSQFT5CSSOY","text":"Elecciones Colombia 2026","slug":"elecciones-colombia-2026"},{"description":"Alvaro Uribe","_id":"AEU4VNZCBVF35L5IOADGBLCXAY","text":"Alvaro Uribe","slug":"alvaro-uribe"},{"description":"Político colombiano","_id":"5HNYV2IYCVBRHAGOM7QKOBM67Y","text":"Iván Cepeda","slug":"ivan-cepeda"},{"description":"La República de Colombia es un país ubicado en América del Sur con regiones insulares en América del Norte. Limita con el mar Caribe al norte, Venezuela al este y noreste, Brasil al sureste, Ecuador y Perú al sur y suroeste, el océano Pacífico al oeste y Panamá al noroeste. Colombia está dividida en 32 departamentos. El Distrito Capital de Bogotá es la ciudad más grande del país.","_id":"V7W4TENVSJC2FPB7DZODRQ2W5A","text":"Colombia","slug":"colombia"}]},"label":{"free":{"display":true,"text":"Propuesta"}},"promo_items":{"basic":{"auth":{"1":"af4da110b8aa4b73321e243311db73fb44738a9f433425d42c64ab0e18221a50"},"alt_text":"68aa12ffca18a.jpg","subtitle":"68aa12ffca18a.jpg","caption":"Uribe impulsa un frente común entre partidos para enfrentar a Iván Cepeda y evitar la división del voto antes de la primera vuelta. (Fuente: archivo)","_id":"SFX5YMSALFDJJLHT3DDDP5DQ5Y","type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/elcronista/SFX5YMSALFDJJLHT3DDDP5DQ5Y.jpg"}},"canonical_url":"/colombia/actualidad-co/elecciones-2026-alvaro-uribe-propone-un-frente-comun-entre-partidos-para-derrotar-a-ivan-cepeda-antes-de-la-primera-vuelta/","content_restrictions":{"content_code":"free-access"},"display_date":"2026-03-25T17:05:10.98Z","headlines":{"basic":"Elecciones 2026 | Álvaro Uribe propone un frente común entre partidos para derrotar a Iván Cepeda antes de la primera vuelta"},"first_publish_date":"2026-03-25T17:05:10.98Z","websites":{"el-cronista":{"website_url":"/colombia/actualidad-co/elecciones-2026-alvaro-uribe-propone-un-frente-comun-entre-partidos-para-derrotar-a-ivan-cepeda-antes-de-la-primera-vuelta/","website_section":{"name":"Actualidad"}}},"last_updated_date":"2026-03-25T17:05:11.154Z","publish_date":"2026-03-25T17:05:10.98Z","_id":"VHQ2C3QIGZAFNEPHEY2EF5OXU4"}],"additional_properties":{"took":47,"timed_out":false},"count":6569,"next":3,"_id":"d53e1fb17bb41d10b46922fb6a3ee1d227ba66d9da34ddd0187a61a9b6bb5091"},"expires":1774476603926,"lastModified":1774476303829}},"site-service-navigation":{"{\"hierarchy\":\"footer\",\"sectionId\":\"\"}":{"data":{"_website":"el-cronista","_id":"/","name":"El Cronista","node_type":"section","children":[{"_id":"/footer","_website":"el-cronista","name":"footer principal","inactive":false,"ancestors":{"default":[],"footer":["/"],"footer-colombia":["/"],"footer-mexico":["/"],"footer-espana":["/"],"footer-usa":["/"]},"parent":{"default":"/","footer":"/","footer-colombia":"/","footer-mexico":"/","footer-espana":"/","footer-usa":"/"},"detail":{"description":null,"masthead_title":null,"title":null},"style":{"color_accent":null,"color_background":null},"node_type":"section","order":{"footer":1001,"footer-colombia":1001,"footer-mexico":1001,"footer-espana":1001,"footer-usa":1001},"children":[{"_id":"link-NJKPNM2BV5HHLJPAHG2OBUSYLE","_website":"el-cronista","display_name":"Apertura","url":"/apertura/","parent":{"footer":"/footer","webapp-sidebar":"/"},"order":{"footer":2001,"webapp-sidebar":1006},"node_type":"link","children":[]},{"_id":"link-6DP7NUZXE5HDDJBUSXFKBIMB7A","_website":"el-cronista","display_name":"Eventos Corporativos","url":"/eventos/","parent":{"footer":"/footer"},"order":{"footer":2001},"node_type":"link","children":[]},{"_id":"link-JJWQ42T4Z5EFTDZ5HGOQ66QRZI","_website":"el-cronista","display_name":"Brand Strategy","url":"/brand-strategy/","parent":{"footer":"/footer"},"order":{"footer":2003},"node_type":"link","children":[]},{"_id":"link-HEXEJFYOO5BHJMDBEOT3AGHN3Y","_website":"el-cronista","display_name":"Podcast","url":"/podcast/","parent":{"footer":"/footer"},"order":{"footer":2004},"node_type":"link","children":[]},{"_id":"link-JUONPRV7CRAPDGQMXU5QTKHTEI","_website":"el-cronista","display_name":"InfoTechnology","url":"/infotechnology/","parent":{"footer":"/footer"},"order":{"footer":2005},"node_type":"link","children":[]}]},{"_id":"/sub-footer-1","_website":"el-cronista","name":"sub footer 1","inactive":false,"ancestors":{"default":[],"footer":["/"],"footer-colombia":["/"],"footer-mexico":["/"],"footer-espana":["/"],"footer-usa":["/"]},"parent":{"default":"/","footer":"/","footer-colombia":"/","footer-mexico":"/","footer-espana":"/","footer-usa":"/"},"detail":{"description":null,"masthead_title":null,"title":null},"style":{"color_accent":null,"color_background":null},"node_type":"section","order":{"footer":1002,"footer-colombia":1002,"footer-mexico":1002,"footer-espana":1002,"footer-usa":1002},"children":[{"_id":"link-RAOTEMPU6ZFK3IV4XDPNXQP6RA","_website":"el-cronista","display_name":"Contacto","url":"https://elcronista.tfaforms.net/5","parent":{"footer":"/sub-footer-1"},"order":{"footer":2001},"node_type":"link","children":[]},{"_id":"link-QU25TPL6O5AD5CFWKIPRGHFXFQ","_website":"el-cronista","display_name":"Canales de WhatsApp","url":"/institucionales/canales-whatsapp/","parent":{"footer":"/sub-footer-1"},"order":{"footer":2001},"node_type":"link","children":[]},{"_id":"link-3SRLSRSRERARTOMKILSXPZTLBQ","_website":"el-cronista","display_name":"Suscribite","url":"/suscripciones/","parent":{"footer":"/sub-footer-1"},"order":{"footer":2002},"node_type":"link","children":[]},{"_id":"link-N76GQWLOW5DUDHFFXJLBTJJW2E","_website":"el-cronista","display_name":"Quiénes Somos","url":"/institucionales/quienes-somos/","parent":{"footer":"/sub-footer-1"},"order":{"footer":2003},"node_type":"link","children":[]},{"_id":"link-674GBFXO4FDP7CZV2HOCWSV7LM","_website":"el-cronista","display_name":"Portal de Proveedores","url":"https://www.cobranzas.com/v2/login.asp?client_code=ECR","parent":{"footer":"/sub-footer-1"},"order":{"footer":2004},"node_type":"link","children":[]},{"_id":"link-3ATDESMRNRESRKA5URKXJILECY","_website":"el-cronista","display_name":"Trabajá con nosotros","url":"https://cronista.hiringroom.com/jobs","parent":{"footer":"/sub-footer-1"},"order":{"footer":2005},"node_type":"link","children":[]}]},{"_id":"/sub-footer-2","_website":"el-cronista","name":"sub footer 2","inactive":false,"ancestors":{"default":[],"footer":["/"],"footer-colombia":["/"],"footer-mexico":["/"],"footer-espana":["/"],"footer-usa":["/"]},"parent":{"default":"/","footer":"/","footer-colombia":"/","footer-mexico":"/","footer-espana":"/","footer-usa":"/"},"detail":{"description":null,"masthead_title":null,"title":null},"style":{"color_accent":null,"color_background":null},"node_type":"section","order":{"footer":1003,"footer-colombia":1003,"footer-mexico":1003,"footer-espana":1003,"footer-usa":1003},"children":[{"_id":"link-IYSJWDOREFFDVDRJ3FRBNF7V3Y","_website":"el-cronista","display_name":"Términos y condiciones","url":"/institucional/terminos-y-condiciones/","parent":{"footer":"/sub-footer-2"},"order":{"footer":2001},"node_type":"link","children":[]},{"_id":"link-BSCSA27QORGPLFETZUG3WT6UMA","_website":"el-cronista","display_name":"Privacidad","url":"/institucional/politicas-de-privacidad/","parent":{"footer":"/sub-footer-2"},"order":{"footer":2001},"node_type":"link","children":[]},{"_id":"link-6WKWLG2YPJBZJJHFVACQ4PSZDE","_website":"el-cronista","display_name":"Consentimiento","url":"https://www.cronista.com/#","parent":{"footer":"/sub-footer-2"},"order":{"footer":2002},"node_type":"link","children":[]}]}]},"expires":1774476661525,"lastModified":1774476361432}}};Fusion.layout="section-right-rail";Fusion.metas={"page-type":{"value":"tag","html":true},"chunk-style":{"value":"tag","html":true},"isSticky":{"value":"true","html":true},"title":{"value":"Últimas noticias sobre {{content.Payload[0].name}} - El Cronista","html":true}};Fusion.outputType="default";Fusion.template="template/tsAVEetoamdN6UZu";Fusion.tree={"collection":"layouts","type":"section-right-rail","props":{"collection":"layouts","type":"section-right-rail","id":"section-right-rail","childProps":[{"collection":"sections","id":0},{"collection":"sections","id":1},{"collection":"sections","id":2},{"collection":"sections","id":3},{"collection":"sections","id":4},{"collection":"sections","id":5}]},"children":[{"collection":"sections","props":{"collection":"sections","id":0},"children":[{"collection":"features","type":"el-cronista/ads-adzone","props":{"collection":"features","type":"el-cronista/ads-adzone","id":"f0f8YcBGi1zszb","contentConfig":{"contentService":"","contentConfigValues":{},"inherit":true},"customFields":{"selectType":"header","adId":"header"},"displayProperties":{},"localEdits":{},"variants":{}}},{"collection":"features","type":"el-cronista/masthead","props":{"collection":"features","type":"el-cronista/masthead","id":"f0fEThuPi1zsD6","contentConfig":{"contentService":"","contentConfigValues":{},"inherit":true},"customFields":{"navigationCountry":"Colombia","hideAdForSuscriber":true,"hideBreakingNews":true,"hideTransmissionVideo":true,"breakingsNewsLive":true,"transmissionVideoURL":"","transmissionVideoPreTitle":"","transmissionVideoTitle":"","transmissionVideoSubtitle":"","adType":"web/home/top","logo":"el-cronista","showSell":true,"showPercentage":true,"tokenPrefixURL":"/MercadosOnline/moneda/","tokenListData":"{\"data\":[{\"alternativeName\":\"DÓLAR/COP\",\"currencySymbol\":\"$\",\"tokenPrefixURL\":\"\",\"tokenType\":\"monedas\",\"tokenValue\":\"COP\"},{\"alternativeName\":\"ICE US COFFEE\",\"currencySymbol\":\"u$s\",\"tokenPrefixURL\":\"/MercadosOnline/commodity/\",\"tokenType\":\"commodities\",\"tokenValue\":\"KCc1\"},{\"alternativeName\":\"\",\"currencySymbol\":\"u$s\",\"tokenPrefixURL\":\"/MercadosOnline/moneda/\",\"tokenType\":\"monedas\",\"tokenValue\":\"BTC\"}]}","hideAd":true,"transmissionVideoShowCloseButton":true,"topNavbarLinks":"{\"data\":[{\"name\":\"Últimas noticias\",\"path\":\"/colombia/ultimas-noticias-co/\"},{\"name\":\"Finanza y economía\",\"path\":\"/colombia/finanzas-y-economia/\"},{\"name\":\"Dólar y mercados\",\"path\":\"/colombia/mercados-dolar/\"},{\"name\":\"Actualidad\",\"path\":\"/colombia/actualidad-co/\"},{\"name\":\"Salud y nutrición \",\"path\":\"/colombia/salud-nutricion/\"},{\"name\":\"Tiempo libre\",\"path\":\"/colombia/tiempo-libre/\"},{\"name\":\"Curiosidades\",\"path\":\"/colombia/curiosidades/\"},{\"name\":\"Vida espiritual\",\"path\":\"/colombia/vida-espiritual/\"}]}","hideBottomNavBar":true,"sidenavHierarchyOverride":"","showValue":false,"showBuy":false,"loginTextOverride":"Acceder","showSubscribeButton":false,"topNavbarShowDate":true,"tickerIsBig":true},"displayProperties":{},"localEdits":{},"variants":{}}}]},{"collection":"sections","props":{"collection":"sections","id":1},"children":[]},{"collection":"sections","props":{"collection":"sections","id":2},"children":[{"collection":"features","type":"el-cronista/section-head","props":{"collection":"features","type":"el-cronista/section-head","id":"f0f8Ma9Vi1zsp4","contentConfig":{"contentService":"","contentConfigValues":{},"inherit":true},"customFields":{"hideBreadcrumb":true},"displayProperties":{},"localEdits":{},"variants":{}}}]},{"collection":"sections","props":{"collection":"sections","id":3},"children":[{"collection":"chains","type":"lista-de-resultados","props":{"collection":"chains","type":"lista-de-resultados","id":"c0fbXKxaj1zsjK","customFields":{"listContentConfig":{"contentService":"story-feed-tags-and-parent-section","contentConfigValues":{"tagSlug":"ecommerce","feedSize":24,"parentSectionId":"/colombia","feedOffset":0}},"elementPlacement":{"1":"4","2":"8"}},"displayProperties":{}},"children":[{"collection":"features","type":"el-cronista/ads-adzone","props":{"collection":"features","type":"el-cronista/ads-adzone","id":"f0fSKVNZi1zs9u","contentConfig":{"contentService":"","contentConfigValues":{},"inherit":true},"customFields":{"selectType":"box","adId":"box_5"},"displayProperties":{},"localEdits":{},"variants":{}}},{"collection":"features","type":"el-cronista/ads-adzone","props":{"collection":"features","type":"el-cronista/ads-adzone","id":"f0f6FLQ1j1zsSc","contentConfig":{"contentService":"","contentConfigValues":{},"inherit":true},"customFields":{"selectType":"box","adId":"box_6","pbInternal_cloneId":"f0flxAX7Y2rNFP"},"displayProperties":{},"localEdits":{},"variants":{}}}]}]},{"collection":"sections","props":{"collection":"sections","id":4},"children":[{"collection":"features","type":"el-cronista/ads-adzone","props":{"collection":"features","type":"el-cronista/ads-adzone","id":"f0fKw04hj1zsza","contentConfig":{"contentService":"","contentConfigValues":{},"inherit":true},"customFields":{"selectType":"outtext","adId":"outtext_1"},"displayProperties":{},"localEdits":{},"variants":{}}},{"collection":"features","type":"el-cronista/most-read","props":{"collection":"features","type":"el-cronista/most-read","id":"f0fzpsojj1zszb","contentConfig":{"contentService":"","contentConfigValues":{},"inherit":true},"customFields":{"title":"Las más leídas de El Cronista Colombia","selectContentSource":"story-feed-query","feedSize":5,"feedOffset":0,"contentConfig":{"contentService":"most-read-marfeel","contentConfigValues":{"limit":5,"offset":0,"country":"colombia"}}},"displayProperties":{},"localEdits":{},"variants":{}}},{"collection":"features","type":"el-cronista/ads-adzone","props":{"collection":"features","type":"el-cronista/ads-adzone","id":"f0fAIrrlj1zsNe","contentConfig":{"contentService":"","contentConfigValues":{},"inherit":true},"customFields":{"selectType":"outtext","adId":"outtext_2","pbInternal_cloneId":"f0f4dU3nWFYQ5h"},"displayProperties":{},"localEdits":{},"variants":{}}}]},{"collection":"sections","props":{"collection":"sections","id":5},"children":[{"collection":"features","type":"el-cronista/footer-recirculation","props":{"collection":"features","type":"el-cronista/footer-recirculation","id":"f0flA24sj1zs7A","contentConfig":{"contentService":"","contentConfigValues":{},"inherit":true},"customFields":{"titleColor":"default","title1":"Las más leídas","listContentConfig1":{"contentService":"most-read-marfeel","contentConfigValues":{"limit":3,"offset":0,"country":"colombia"}},"title2":"Últimas noticias","listContentConfig2":{"contentService":"story-feed-sections","contentConfigValues":{"includeSections":"/colombia/curiosidades,/colombia/mercados-dolar,/colombia/finanzas-y-economia,/colombia/salud-nutricion,/colombia/tiempo-libre,/colombia/vida-espiritual","feedOffset":"","feedSize":3}},"title3":"Actualidad","listContentConfig3":{"contentService":"story-feed-sections","contentConfigValues":{"includeSections":"/colombia/actualidad-co","feedSize":3,"feedOffset":0}}},"displayProperties":{},"localEdits":{},"variants":{}}},{"collection":"features","type":"el-cronista/footer","props":{"collection":"features","type":"el-cronista/footer","id":"f0fNmwFuj1zsXT","contentConfig":{"contentService":"","contentConfigValues":{},"inherit":true},"customFields":{"navigationCountry":"Argentina"},"displayProperties":{},"localEdits":{},"variants":{}}}]}]};Fusion.spa=false;Fusion.spaEnabled=false;</script><script> function getCookie(name) { return document.cookie .split("; ") .find(row => row.startsWith(name + "=")) ?.split("=")[1] || null; } let cookieSFID = getCookie("crsfid"); let chatReady = false; window.addEventListener("onEmbeddedMessagingReady", () => { console.log("Chat de Agentforce listo…"); chatReady = true; if (cookieSFID) { console.log("Enviando SalesforceId desde cookie:", cookieSFID); embeddedservice_bootstrap.prechatAPI.setHiddenPrechatFields({ "SalesforceId": cookieSFID }); } else { console.log("No existe cookie 'crsfid'. Chat iniciará en modo anónimo."); } }); function initEmbeddedMessaging() { try { embeddedservice_bootstrap.settings.language = 'es'; embeddedservice_bootstrap.settings.chatButtonPosition = "15%,20px"; embeddedservice_bootstrap.init( "00DHp000002KUim", "Croni", "https://cronista.my.site.com/ESWCroni1762198675327", { scrt2URL: "https://cronista.my.salesforce-scrt.com" } ); } catch (err) { console.error('Error loading Embedded Messaging: ', err); } } // Load the bootstrap script var script = document.createElement('script'); script.src = "https://cronista.my.site.com/ESWCroni1762198675327/assets/js/bootstrap.min.js"; script.onload = initEmbeddedMessaging; document.body.appendChild(script); </script><script> window.addEventListener('load', function() { var s = document.createElement('script'); s.type = 'text/javascript'; s.src = '//cdn.evgnet.com/beacon/elcronista/cronista_production/scripts/evergage.min.js'; s.defer = true; document.head.appendChild(s); }); </script><noscript data-integration="comscore"><img alt="comscore" src="https://sb.scorecardresearch.com/p?c1=2&c2=6906413&cv=4.4.0&cj=1"/></noscript></body></html>